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Imaginary Ventures invests in iconic, generationally defining brands and the technology businesses that empower them.

Our Investments

Imaginary backs leading brands across all consumer and commerce enablement categories. Click below to view the entire portfolio of best-in-class brands beyond this selection of recent investments.

Necessaire

Elevated self-care essentials

Ami Colé

Better-for-you beauty made to celebrate melanin-rich skin

Mila

These aren’t your grandma’s dumplings. They’re better.

Mejuri

The new luxury. Fine jewelry for every day.

Skims

The next generation of shapewear, loungewear, and intimates founded by Kim Kardashian

Glossier

Beauty inspired by real life

Daily Harvest

Organic frozen foods delivered to your door

View all Investments

It has never been easier to launch and scale a business. Technology has reduced the barriers to business formation and growth by orders of magnitude increasing the pace of innovation and the speed to scale. Imaginary sits at the center of this ripe and massive opportunity.

Our Team

The Imaginary team has deep knowledge and track records in the consumer landscape. They are investors and former operators with complementary skillsets and a diverse and inclusive worldview. All are obsessed with consumer brands and anticipate the cutting edge of the consumer zeitgeist.

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All great companies start out Imaginary.

Natalie Massenet

Founder of Imaginary

Natalie Massenet

Founder of Imaginary

New York, New York

Overview

Work Experience

Imaginary

Co-Founder & Partner Imaginary Ventures

2017 - Current

FARFETCH

Co Chairman, FARFETCH

2017 - 2020

British Fashion Council

Chairperson, BRITISH FASHION COUNCIL

2011 - 2016

NET-A-PORTER

Founder & Executive Chairman, NET-A-PORTER GROUP

1999 - 2015

Investments

Hook

GlossGenius

Cann

EON

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