Neha Singh

Chief of Staff

2022 - Current

Brand Director

2019

Bringing fresh eyes and fresh ideas to brands in many forms – including business strategy, positioning, brand building and design, to full funnel messaging and marketing for growth. Clients include Airtable, Arcadia, Bonafide, Calibrate, Citizen, Detect, Dreem, Hinge, Lambda, Level, Lola, PayPal, SeedFi, Step, Thread, Uno.

Marketing / Brand Manager

2017 - 2019

Led internal process and operations for Oscar’s in-house brand studio involving production timelines, stakeholder management and review cycles, ensuring clear communication and coordination between Brand team and broader organization in order to facilitate in making the best work Managed implementation of Oscar’s brand strategy across consumer and B2B business lines in 14 unique markets Co-led production of internal and agency work for our campaigns, from creative development to final production across the marketing mix for paid, owned, and earned media channels Managed $20M marketing budget and acted as conduit across marketing and finance to ensure accountability, timely vendor payment, and accuracy of spends Partnered with legal to ensure all Oscar materials abide by regulatory requirements Responsible for socializing and ensuring all marketing output adheres to brand guidelines

Associate Product Marketing Manager II

2017 - 2019

Developed email marketing program to convert warm leads into sales; work included drafting copy, implementing and tracking funnel metrics in Google Analytics, and A/B testing, resulting in email chase program exceeding goal by 250% for a total additional revenue of $832,000 Collaborated cross-functionally with design, data science, product, engineering, and customer service to create a brand moment during on-boarding experience which made joining a health insurance plan, more like getting a gift in the mail Increased in-network awareness among members by 30% with a personalized mailer that included a magnet with the members closest in-network facilities Collaborated with product to plan go-to-market strategy and tactics that increase engagement across our audiences

Associate Product Marketing Manager

2016 - 2017

Marketing Manager

2015 - 2016

Established processes and structure for the core marketing team including timeline management, vendor management budget oversight, and legal reviews Supported the team with projects relating to brand strategy, creative development, media buying, and event planning Proactively sought out and recommended new media opportunities which helped to extend awareness of Oscar and support acquisition efforts

Marketing Internship

2014 - 2014

Honed marketing skillsets by assisting with operations surrounding the strategy for our upcoming marketing plan Ran a social campaign to tell the story of our employees at Oscar, which included managing the design process to create assets for our social channels

Internship

2013 - 2013

Worked alongside multiple sub-divisions within the organization and collaborated with them daily, leading to an effective application of teamwork, and operational efficiency within a growing and complex non-profit organization Independently researched and evaluated New York City based organizations to restructure Teach for America’s Young Professional’s Committee

Internship

2012 - 2012