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Nelson Bostrom

GTM Technology Partnerships at Amazon Web Services

San Francisco Bay Area

Overview 

Nelson Bostrom is the Global GTM Alliance Team Leader for Startups in the San Francisco Bay Area, with a background in business development, strategy, and corporate partnerships at companies like Amazon Web Services and SAP. He has a Juris Doctorate from Santa Clara University School of Law and has held director-level roles at Fauna Inc. and SAP, focusing on startup sales, partnerships, and corporate strategy.

Work Experience 

  • Startup GTM Technology Partnerships (Group Manager)

    2021 - Current

    Leading the global startup co-sell team. We help startups partner with and sell with the AWS sales organization.

  • ISV Success Manager - Startups

    2019 - 2021

    Helped startups partner with AWS to achieve joint customer success with the AWS sales organization.

Amazon Web Services provides information technology infrastructure services to businesses in the form of web services.

  • Director Of Business Development

    2018 - 2019

    Fauna is a distributed document-relational database delivered as a cloud API.

  • Startup Sales & Partnerships; Corporate Strategy Group - Senior Director

    2013 - 2018

    Startup Sales / GTM Leader - Enabled startups to grow with SAP through solutions, partnerships, etc.; lead sales program covering venture-backed startups of all sizes with SAP’s full portfolio. Managed a small team. Director of Strategy & Operations - Business Development & Global Ecosystem Supported leadership on planning, reporting, strategy, etc.. Senior Manager - Corporate Strategy Group Supported senior leadership team to execute on SAP's strategy to transition to the Cloud (focus areas included: Cloud applications for HR/CRM/financials/travel/business network, data center strategy, private cloud, internal communications) Senior Manager - Business Operations, SAP Cloud Drove strategic and operational initiatives across SAP's cloud business (SuccessFactors (HR), Ariba (Procurement) and SAP (CRM)).

SAP IoT Start up Accelerator is a global co-innovation program for B2B startups innovating in the world of the Internet of Things.

  • Board Member

    2013 - 2016

    TNDC (www.tndc.org) builds and maintains affordable housing and provides support services for 8,000+ residents across 50 buildings in San Francisco.

Tenderloin Neighborhood Development is a non- profit organization that offers homes, health, and community support services.

  • Business Development & OEM Sales Manager

    2012 - 2013

    Janrain provides a software-as-a-service user management platform with solutions for social login, social sharing, and profile data collection and storage to help companies improve user acquisition, intelligence and engagement. Third-party technologies can append data to user profiles for increased profiling. Responsible for sourcing and managing integration partners, OEM partners, agencies and systems integrators.

  • Corporate Strategy Senior Associate

    2010 - 2012

    As part of the Corporate Strategy team, I worked on a wide range of internal and external facing projects, including market/competitive research, business development, business unit optimization, sales strategy, etc..

Level 3 Communications is an international communications company developing IP transit networks in North America and Europe.

Raised $13,700,000.00 from National Telecommunications and Information Administration.

  • Associate

    2009 - 2010

    TeleSoft Partners is a bootstrapped company that was founded in 1996. Since then, TeleSoft Partners has raised $625+ million in private capital and SBIC leverage commitments. TeleSoft has recruited a strong team of investment professionals; developed a network of industry executives and corporate partners in the US, Europe, Israel and India; and built a high quality portfolio of communication and information technology companies. At TeleSoft Partners, Nelson performed a full range of analytical responsibilities, including: financial analysis, modeling and industry research. In particular, Nelson spent most of his time working directly with senior management at Nexant, a clean energy software and consulting company. His responsibilities included assisting in finance, operations and other capacities. He conducted extensive market and product research.

TeleSoft Partners provides value-added capital for technology, communications and energy value chain companies.

  • Associate

    2007 - 2009

    Hercules is a ~$1.5B debt fund with equity investments in many of its companies. Responsible for sourcing investments by cold-calling C-level executives of VC and PE-backed companies. Networked with VC and PE investors to gain access to their portfolio companies for potential debt and equity investments. Negotiated and structured terms of debt investments. Drafted and submitted term sheets. Conducted extensive due diligence. Modeled various financing and sensitivity scenarios. Led monthly performance calls with portfolio companies. Conducted and presented quarterly review of portfolio companies to Hercules' internal investment committee.

Hercules Capital offers clients an alternative investment vehicle through which they can have access to venture capital investments.

Raised $6,500,000.00 from AloStar.

  • Summer Analyst

    2007 - 2007

    Technology investment banking summer analyst.

Sustainable Private Equity and Credit Investments

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