Nicolas Pimentel
Venture Partner in MrPink Investor
Argentina
Overview
Work Experience
Founder
2020 - Current
As founder and CEO @ Becoming Mode, Nico leads and curates pop up dream teams for advertising and innovation ever changing challenges. During this years he has lead global, regional and local projects for brands such as Mercado Pago, Nuvemshop, IDB, National Geographic, Naranja X, Bayer, Gatorade, Pedidos Ya and Acnur between other.
Venture Partner
2022
Board Member
2022
Advisory Board Member
2021
Co Founder and Innovation Director
2010 - 2020
The best way to explain what I´ve done and achieved during this time: +Castro selected as a Creative standout in 2012 by Creativity Magazine http://creativity-online.com/news/creativity-2012-standouts/239416 +Castro selected International Small Agency of 2014 (Silver), by Advertising Age. http://adage.com/article/special-report-small-agency-conference-and-awards/international-small-agency-year-silver-castro/294286/ +Castro selected as ¨World Independent Agencies 2016¨ by Campaign Magazine Uk and the networkone. http://www.leadingindependents.com/castro.php Selected by Advertising Age in 2012 as of one of the 8 creatives you should know in the world. http://adage.com/article/agency-news/advertising-creatives-inspired-work/234377/ 4 times speaker at Cannes Lions Festival (2012, 2014, 2015 and 2016). http://www.adweek.com/news/advertising-branding/heres-what-happens-when-you-attend-worstcanneslionstalkever-165522 https://www.youtube.com/watch?v=051xUmNC_kw Speaker at Ad Age Small Agencies Awards 2015 Boston.http://adage.com/events/saa2015/agenda/ Speaker at the Future Flash 2013 conference in ICA Canada http://vimeo.com/68312499 Speaker at Think with Google 2012 http://www.youtube.com/watch?v=5k1zziRrThM&feature=youtu.be Member of the Global Advisory Board of the Art Directors Club in 2013
Intregrated Communications Director
2008 - 2010
In 2008 I became Director of Integrated Communications of BBDO Argentina,working for all the BBDO Argentina accounts. There I lead campaigns such as “Bring slow dancing back” for Doritos; “Nike 10K 5 runners 650,000 followers”, “Hoody on moments” a campaign for Nike Europe and was also responsible of the creation of the brand Retrosnacks for Pepsico Snacks. All these works let BBDO Argentina rank #7 among the top Agencies for Integrated campaigns in the latest WON Report and be the only Latin America Ad agency among Cream's 100 most innovative companies in 2009.
Account Director
2001 - 2008
Working for accounts as Nike Southern Cone, Pepsico Snacks Southern Cone, Quaker Latam, Mas oportunidades.com, LG electronics, Infinit Glasses. During this years among other things I lead campaigns for Nike such as “Barrio Bonito” and ¨90 minutos la Batalla final¨ and worked in the launch and creation of Twistos brand for Pepsico. In 2007 I won the Jerry Goldenberg award as the best account director.
Account Executive
2000 - 2001
Working for accounts as BAT, Gancia, Pronto Shake, and P&G
Creative Copywritter
1995 - 2000