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Nina Faulhaber

Founding Partner at Palette

Los Angeles, California

Overview 

Nina Faulhaber is a founding partner at Palette and co-founder at Aday, a B Corp, with a background in venture capital, entrepreneurship, and e-commerce. She has invested in notable companies like Deliveroo and Public.com, demonstrating her expertise in early-stage investments and commitment to supporting diverse founders. Faulhaber's career highlights include co-founding Aday, a successful e-commerce brand, and her role as a founding partner at Palette, where she focuses on investing in various sectors including impact, wellness & fitness, and consumer internet, showcasing her broad range of interests and expertise.

Work Experience 

  • Founding Partner

    2024 - Current

    Palette invests at the intersection of consumer value shifts, technology, and impact at Seed. Call us contrarian, but we believe in the $29 trillion consumer economy. We're doubling down on the discerning consumer—across Human Flourishing, Thoughtful Consumption, Future Families, Innovative Technologies and the Commerce Stack. We look for original, impactful ideas, a tech moat, and a focus on rapid yet capital-efficient scaling. As founders, we've been there and know the power of human capital on the cap table.

  • Co-Founder & Vice Chairwoman

    2023

  • Co-Founder & Co-CEO

    2015 - 2023

    We lift the standard for clothing with cleverly designed capsule wardrobes to wear on repeat. Certified B-Corp with a score of 97. Venture-backed by H&M Co:Lab, Foresight, Venrex, Volta Circle, Elizabeth Street Ventures, SoGal Ventures, and many Founder Angels. Fast Company Most Innovative Companies in Retail + E-Commerce (2018), Forbes 30 under 30 (2019), Fast Co Most Creative Co's (2021) and as seen in Vogue, Forbes, Refinery29, Conde Nast Traveler, Travel + Leisure, etc. Nina and Meg built the company from idea to where it's today. Aday's team is based in London, NYC, Los Angeles, Boulder, Dallas and around the world. Shop at www.thisisaday.com | IG @aday

Direct-to-consumer brand creating clothing of the future

Raised $10,500,000.00 from H&M Group Ventures, Elizabeth Street Ventures, Venrex, The Mills Fabrica, Volta Circle and Downing Ventures.

  • Investor

    2015

Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems

Raised $181,000,000.00 from Lone Pine Capital, Global Founders Capital, Wellington Management and Baillie Gifford.

  • Investor

    2020

  • Investor

    2022

cadence is consumer goods company

  • Investor

    2022

Kintra Fibers has developed a proprietary bio-based and compostable polymer optimized for synthetic textile manufacturing and applications.

Raised $9,894,988.00 from Fab Co-Creation Studio Ventures, Bestseller’s Invest Fwd, New York Ventures, H&M Group Ventures, Tech Council Ventures and Fashion For Good.

  • Investor

    2020

  • Investor (IPO’d)

    2014 - 2021

  • Early Stage Investor

    2012 - 2014

    VC investor with a focus on early stage (Seed, Series A & B) across e-commerce, consumer tech, SaaS and marketplaces in Europe. Investments and portfolio work includes: Deliveroo, Trustpilot (board observer), Secret Escapes (board observer), EDITED (board observer), Trouva, ResourceGuru, Exit of King.com, Just Eat, Fundraising rounds of NotOnTheHighstreet, Farfetch, etc. Our broader portfolio also includes: Slack, Dropbox, Etsy, Glossier, Blue Bottle Coffee, etc.

Index Ventures is a venture capital firm that helps the entrepreneurs turn bold ideas into global businesses.

  • Analyst, Investment Banking, M&A

    2010 - 2012

    M&A, buy-side, sell-side, equity capital markets and debt focused on Natural Resources, Chemicals and Renewables in Europe and Emerging Markets. Transactions: $1bn sale of 50% of INEOS to PetroChina (2011), $1.1bn debt financing of Evonik Carbon Black's sale to Rhone Capital & Triton (2011), $350m equity raise for Eastern Platinum in South Africa (2010) and the sell-side of airport assets in Turkey.

Goldman Sachs is a multinational financial services firm providing securities, investment banking, and management services.

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