Nina Faulhaber

Founding Partner

2024 - Current

Palette invests at the intersection of consumer value shifts, technology, and impact at Seed. Call us contrarian, but we believe in the $29 trillion consumer economy. We're doubling down on the discerning consumer—across Human Flourishing, Thoughtful Consumption, Future Families, Innovative Technologies and the Commerce Stack. We look for original, impactful ideas, a tech moat, and a focus on rapid yet capital-efficient scaling. As founders, we've been there and know the power of human capital on the cap table.

Co-Founder & Vice Chairwoman

2023

Co-Founder & Co-CEO

2015 - 2023

We lift the standard for clothing with cleverly designed capsule wardrobes to wear on repeat. Certified B-Corp with a score of 97. Venture-backed by H&M Co:Lab, Foresight, Venrex, Volta Circle, Elizabeth Street Ventures, SoGal Ventures, and many Founder Angels. Fast Company Most Innovative Companies in Retail + E-Commerce (2018), Forbes 30 under 30 (2019), Fast Co Most Creative Co's (2021) and as seen in Vogue, Forbes, Refinery29, Conde Nast Traveler, Travel + Leisure, etc. Nina and Meg built the company from idea to where it's today. Aday's team is based in London, NYC, Los Angeles, Boulder, Dallas and around the world. Shop at www.thisisaday.com | IG @aday

Investor

2015

Investor

2020

Investor

2022

Investor

2022

Investor

2020

Investor (IPO’d)

2014 - 2021

Early Stage Investor

2012 - 2014

VC investor with a focus on early stage (Seed, Series A & B) across e-commerce, consumer tech, SaaS and marketplaces in Europe. Investments and portfolio work includes: Deliveroo, Trustpilot (board observer), Secret Escapes (board observer), EDITED (board observer), Trouva, ResourceGuru, Exit of King.com, Just Eat, Fundraising rounds of NotOnTheHighstreet, Farfetch, etc. Our broader portfolio also includes: Slack, Dropbox, Etsy, Glossier, Blue Bottle Coffee, etc.

Analyst, Investment Banking, M&A

2010 - 2012

M&A, buy-side, sell-side, equity capital markets and debt focused on Natural Resources, Chemicals and Renewables in Europe and Emerging Markets. Transactions: $1bn sale of 50% of INEOS to PetroChina (2011), $1.1bn debt financing of Evonik Carbon Black's sale to Rhone Capital & Triton (2011), $350m equity raise for Eastern Platinum in South Africa (2010) and the sell-side of airport assets in Turkey.