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Noah Lichtenstein

Managing Partner at Crossover

United States

Overview 

Noah Lichtenstein is an accomplished Entrepreneur and Investor with a strong background in marketing, business strategy, and entrepreneurship. Currently serving as the Founder & Managing Partner at Crossover, he has made significant investments in various successful companies like Cleo and NTWRK, showcasing his expertise in strategic partnerships and venture capital. Lichtenstein's career highlights include serving as a Venture Partner at Cowboy Ventures and being a Co-founder & President at Annuvia, demonstrating his ability to drive business development and successfully launch new ventures in the tech industry.

Work Experience 

  • Founder & Managing Partner

    2019 - Current

    Crossover invests in the pre-seed and seed funds that are the first call of today’s best founders as well as select early-stage direct opportunities. We support portfolio managers and founders with decades of operating and investing experience and an investor base made up of traditional Limited Partners, as well as >40 professional athletes and entertainers.

  • Advisor

    2018

    Video-based mobile commerce platform backed by Goldman Sachs, Live Nation, Foot Locker, and media and entertainment icons Jimmy Iovine, LeBron James, Arnold Schwarzenegger, Drake, and more.

NTWRK is the definitive live streaming video commerce platform developed specifically for Gen-Z and Millennials.

Raised $60,000,000.00 from LionTree, Tenere Capital, Kering and Goldman Sachs.

  • Advisor

    2007 - 2019

    Life360 is the world’s largest social network for families. (NASDAQ: LIF)

Life360 creates a mobile app for families that helps families feel closer together.

Raised $140,236,268.00 from Vanessa Bryant, Michael Phelps, Bryant Stibel Investments, Jada Crawley, Chip Carter Gaines, Tony Hawk, Chris Paul, Nicole Johnson, Stibel & Co. and Billy Perry.

  • Board of Directors

    2008 - 2018

    Co-Chair, Individual Engagement Committee Member, Governance Committee The United Way is one of the nation's largest charities, and the UWBA is one of the largest and oldest chapters, founded nearly 100 years ago.

  • Advisor

    2016 - 2018

    Backed by top investors including NEA, Greylock, Forerunner, and Felicis, Cleo is reimagining support for today’s working parents by pairing intelligent personalization technology with a global network of certified care practitioners to guide parents on their journey from considering, to pregnancy, to parenthood, and back to work again.

Cleo is a benefits platform that provides personalized guidance for working families.

Raised $80,947,607.00 from PruVen Capital, Felicis, Transformation Capital, New Enterprise Associates, Glynn Capital Management, Greylock and Gaingels.

  • Venture Partner

    2016 - 2016

  • Investor

    2013 - 2016

Cowboy Ventures is a generalist seed-stage fund focused fund investing in technology startups.

  • Partnerships & Strategy

    2011 - 2012

    Earn-out following HomeRun acquisition.

Deem is a technology platform for the business travel industry focusing on travel, car service, and expense solutions.

Raised $536,125,373.00 from PointGuard Ventures, Hony Capital, One Equity Partners, Foundation Capital, Oak Investment Partners and SternAegis.

  • Founding Team

    2009 - 2011

    Founding team. Acquired by Rearden Commerce in September 2011.

HomeRun is a members-only online social buying club delivering offers from local businesses, membership rewards and incentives.

  • Director of Business Development

    2008 - 2010

    Acquired by Monsanto (MON) in October 2013 for ~$1 Billion. Led consumer business development efforts (aka figuring out how to "productize" the technology and data). Key partners included Priceline (PCLN), Thomas Cook Group (TCG), and Mondial Assistance.

  • Co-founder & President

    2005 - 2007

    Workplace safety and compliance solutions for the enterprise. Customers included Google, First Republic Bank, Wilson Sonsini, Bain & Co, etc. Bootstrapped, then sold to a private equity firm.

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