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Novica Mrdovic
General Partner at Add Value & Star Tech Ventures
Milan, Lombardy
Overview
Novica Mrdovic is the CEO & General Partner at Add Value in Milan, Lombardy, with a background in leadership, telecommunications, and new business development. With experience as Vice President and General Manager at NeoPhotonics and roles at Silicon Roundabout Ventures and JDS Uniphase, Novica has a strong track record in leading cross-functional teams and driving product development and marketing strategies in the telecommunications industry.
Work Experience
CEO & General Partner
2019 - Current
Investing in VC and PE opportunities in Syndicate Club Deals www.add-value.it
Chief Operating Officer and Partner
2019 - 2021
VC fund for UK deep-tech startups at the pre-seed and seed stage www.siliconroundabout.ventures
Vice President and General Manager
2006 - 2019
Global technology corporation, acquired by Lumentum
NeoPhotonics offers optical components, modules and subsystems for the delivery of video, voice and data over telecommunication networks.
Raised $229,673,840.00 from CDP Capital Technology Ventures, Dominion Ventures, Dow Corning, Sands Brothers Asset Management, Linkmore Capital, Venrock, Nth Power Technologies, Inc., Hydro-Québec CapiTech, XR Ventures and IVP.
Business Development EMEA, Product Engineering
2001 - 2006
Worldwide leader, now called Lumentum and Viavi
Application Engineer
1999 - 2001
Production Engineer and PLM
1998 - 1999