OR

Oliver Roup

Vice President of Product at Cloudflare

San Francisco Bay Area

Overview

Work Experience

  • Vice President of Product

    2023 - Current

    Managing a team of 15 product managers with ownership of billing & quoting, enterprise readiness, data infrastructure and adoption & growth in pursuit of serving the enterprise and $5B in revenue.

  • Vice President of Product

    2020 - 2022

    VP of Product for Enterprise. Owner of Enterprise products through corporate transition from consumer to retailer-enablement. Owned multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company. Complete rebuild of product team. Moved retailer NPS score +20 and team health score +45%. Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team since acquisition. Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.

  • Angel Track

    2020 - 2020

    First Round Angel Track is a community of established operators and founders looking to develop their skills and identities as early-stage investors

  • Head of Product Strategy

    2018 - 2020

    Head of Product Strategy. Reporting to the CEO, Walter Knapp. Applied the data obtained from the commerce business into the display ecosystem including novel work in low-price "micro-bidding" and data profiling. Developed proprietary sales automation tools to drive down the cost of customer acquisition. Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets.

  • Founder / CEO

    2009 - 2018

    Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in affiliate commerce revenue utilizing display advertising techniques incuding realtime bidding and modelling historical behavior. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent. Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including Reid Hoffman and Deep Nishar investing personally.

  • Associate

    2008 - 2009

    First intern. Member of SpaceX deal team. Personally sourced a deal through Series A investment.

  • Consulting Architect

    2007 - 2007

    Performed end-to-end review of technical and organizational architecture of 5-year, 200-person software effort, driving significant technical, organizational and cultural changes: reorganization from a dozen product teams to three, consolidation of job titles, movement to a monthly release cycle and a common toolset, elimination of non-strategic projects and change of vendors to reduce costs and increase flexibility.

  • Principal Group Program Manager (Director)

    2003 - 2007

    Principal Group Program Manager (Director). Internally recruited by XBOX founder J Allard to start team serving TV and Movie downloads to the XBOX. Prior work shipping numerous entertainment products including Music, Radio and others.

  • Research Program Manager

    2002 - 2003

    Worked personally for Microsoft co-founder Paul Allen managing various AI, venture diligence and media strategy projects. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented to DARPA RKF

  • Director of Advanced Technology

    2000 - 2001

    Sole product manager and core engineer for award-winning online radio product

Relevant Websites