Oliver Roup
Vice President of Product at Cloudflare
Oliver Roup
Vice President of Product at Cloudflare
San Francisco Bay Area
Overview
Work Experience
Vice President of Product
2023 - Current
Managing a team of 15 product managers with ownership of billing & quoting, enterprise readiness, data infrastructure and adoption & growth in pursuit of serving the enterprise and $5B in revenue.
Vice President of Product
2020 - 2022
VP of Product for Enterprise. Owner of Enterprise products through corporate transition from consumer to retailer-enablement. Owned multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company. Complete rebuild of product team. Moved retailer NPS score +20 and team health score +45%. Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team since acquisition. Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
Angel Track
2020 - 2020
First Round Angel Track is a community of established operators and founders looking to develop their skills and identities as early-stage investors
Head of Product Strategy
2018 - 2020
Head of Product Strategy. Reporting to the CEO, Walter Knapp. Applied the data obtained from the commerce business into the display ecosystem including novel work in low-price "micro-bidding" and data profiling. Developed proprietary sales automation tools to drive down the cost of customer acquisition. Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets.
Founder / CEO
2009 - 2018
Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in affiliate commerce revenue utilizing display advertising techniques incuding realtime bidding and modelling historical behavior. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent. Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including Reid Hoffman and Deep Nishar investing personally.
Associate
2008 - 2009
First intern. Member of SpaceX deal team. Personally sourced a deal through Series A investment.
Consulting Architect
2007 - 2007
Performed end-to-end review of technical and organizational architecture of 5-year, 200-person software effort, driving significant technical, organizational and cultural changes: reorganization from a dozen product teams to three, consolidation of job titles, movement to a monthly release cycle and a common toolset, elimination of non-strategic projects and change of vendors to reduce costs and increase flexibility.
Principal Group Program Manager (Director)
2003 - 2007
Principal Group Program Manager (Director). Internally recruited by XBOX founder J Allard to start team serving TV and Movie downloads to the XBOX. Prior work shipping numerous entertainment products including Music, Radio and others.
Research Program Manager
2002 - 2003
Worked personally for Microsoft co-founder Paul Allen managing various AI, venture diligence and media strategy projects. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented to DARPA RKF
Director of Advanced Technology
2000 - 2001
Sole product manager and core engineer for award-winning online radio product
Education
MBA
2007 - 2009
M.Eng
1998 - 1999
B.Sc
1994 - 1998
Ontario Secondary School Diploma
1984 - 1994