•
The Importance of CAC Payback in Today’s Market Environment
Talks about Growth, Venture Capital and Leadership
PS
Parsa Saljoughian
VP, Strategic Finance at WHOOP
San Francisco, California
Overview
Parsa Saljoughian is currently the VP of Strategic Finance at WHOOP and previously held a position as a Growth Analyst at Snap Inc. He has extensive experience in venture capital, corporate finance, and investment banking, with a focus on pricing and growth strategies.
Saljoughian's career highlights include his role as a Partner at IVP and his current leadership position at WHOOP, where he utilizes his skills in competitive analysis, financial modeling, and valuation to drive strategic decision-making and growth initiatives.
Work Experience
VP, Strategic Finance
2021 - Current
Oversee the Strategic Finance, Analytics, and Corporate Development teams at WHOOP. Serve on the Growth, Product, and Finance Leadership teams. Leverage data and insights to drive decision making and contribute to the value creation and growth strategy of WHOOP. Work closely with cross-functional teams to develop and implement key strategies that accelerate revenue, enhance margins, and foster durable value.
WHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance.
Raised $404,751,000.00 from Thursday Ventures, Sahin Boydas, SoftBank Vision Fund, Accomplice, NextView Ventures, GP Bullhound, CAVU Consumer Partners, IVP and Animal Capital.
Advisor | Investor
2020
Specialties: KPI Benchmarks, Revenue Growth, Unit Economics, Retention Strategies, Product Analytics, Pricing Strategies, Capital Raising, etc. Investment and advisory focus areas: consumer subscription, gaming, direct to consumer, AI, enterprise software, fintech, digital health.
Partner
2017 - 2021
Portfolio: Brex, Curology, Data.ai, Datalogix (ORCL), Dream Games, Dropcam (GOOG), FightCamp, Figma (ADBE), Hello Heart, Nextdoor (KIND), Niantic, Snap (SNAP), SoundCloud, Supercell (Tencent), Uber (UBER), and WHOOP.
MBA Candidate (Stanford GSB)
2015 - 2017
Investor
2012 - 2015
IVP is a later-stage venture capital firm investing in fast-growing technology companies.
MBA Candidate
2015 - 2017
Growth Analyst Intern
2016 - 2016
Was responsible for implementing strategy and analytics to identify and lead the pursuit of opportunities to accelerate user growth and engagement. Helped company identify new user “aha moment”.
Snap is a technology company that offers the products Snapchat, Spectacles, and Bitmoji.
Raised $5,553,527,880.00 from Alwaleed Bin Talal and Tencent.
Investment Banking Analyst
2010 - 2012
Financing transaction experience includes private placements, IPOs, follow-on equity offerings, and registered direct offerings. Advisory experience includes buy-side and sell-side transactions and fairness opinions.
ThinkEquity Partners LLC is engaged in providing investment banking, asset management services, and institutional brokerage.
Summer Associate
2009 - 2009
Education
Latest Articles
•
Jumping S-Curves: Building a High Performance Startup
Talks about Startup, Growth Strategy and Venture Capital
•
SaaS Fundraising Handbook
Talks about SaaS, Fundraising and Software As Service
•
Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates
Talks about Startup, Growth and Venture Capital