Parth Sethi
Product Lead at Meta
Parth Sethi
Product Lead at Meta
San Jose, California
Overview
Work Experience
Product Lead
2020 - Current
1. Product Lead GenAI (Agents) 2. Product Lead for Facebook and Messenger Broadcast Channels, a new communication primitive for Meta. Took the product from 0 to multi-million daily active global users. - Drove early testing, GTM and scaling with Policy, Legal, Marketing, Comms and Creator/Media Partnerships - Defined Channels monetization strategy 3. Product Lead for Audio quality for audio/video calling on Messenger and Instagram, world’s largest calling platform with over a billion monthly calling users - Led 3x scaling of engineering investment in calling quality during the Covid calling boom - Drove multi-million dollar licensing and joint development partnerships with technology providers to become best-in-class on echo/noise cancellation and low bandwidth calling
Angel Squad Member
2021 - 2022
Investing with Hustle Fund
Product (5th PM)
2019 - 2020
Corporate travel & expense startup, valued at $9.2Bn and formerly known as TripActions. Reported to VP Product. Owned end-to-end Hotels booking experience, from supplier connectivity to traveler UX, across web and mobile. - Increased NPS ~10 points to low 50s while growing booking volume 3.5x - Launched consumer-grade search (60% faster, personalization, maps), room-shopping (inventory mapping) and checkout (80% error reduction) experiences across a fragmented and legacy supplier ecosystem - Expanded global inventory and the proprietary Lodging Collection program
Product (2nd PM)
2017 - 2019
SaaS + B2B vendor marketplace for workspaces. Acquired by WeWork for $220Mn. Reported to CTO/CEO. - Established the core of the managed-marketplace concept (quoting, recurring order management, invoicing and payments), across service categories, in the first year of Q's transition to a marketplace - Shipped V1 of vendor management tools to support a SaaS business on top of the vendor marketplace - Launched Self-service Messaging for Office Admins and Vendors, reducing Support volume by 95%
Senior Product Manager
2015 - 2017
Supported Seller Hub from pitch to beta to global scale - Shipped pricing recommendations and research tools to help sellers reduce stale inventory by ~15% - Launched an inventory management tool to help sellers reduce inventory management time by ~30% - Shipped browse recommendations and an offer-shopping page, leading to bundling for 20% of purchases
Product Manager Intern
2014 - 2014
Conceptualized Seller Hub as the on-stop shop for eBay sellers to manage their eBay business
Chief of Staff to the Managing Director (India)
2011 - 2013
Supported high-priority cross-functional projects to accelerate the growth of prescription and nutrition businesses - Defined the Sales & Marketing strategy for push into Hospital/Institutions tender business - Supported a new Rural healthcare-access partnership to reach a population of 13Mn at 40% of benchmark costs - Led a cross-functional team to simplify external & internal business processes for the pan-India Sales team
Business Analyst
2009 - 2011
- [Strategy] Laid out geographical expansion strategy for a large pharmaceuticals company and designed India growth strategy for a global alcoholic beverages company - [Execution] Assisted the Ministry of Health, Bhutan in the nationwide healthcare transformation and led the acceleration effort for the completion of one of India’s biggest oil terminals by 45 days
Research Intern
2008 - 2008
Worked under the guidance of Prof. Anantha Chandrakasan to program FPGA to control the flight of a moth using UWB communication.
Research Intern
2007 - 2007
Created a tool to benchmark efficiency of IBM’s 9-core Cell processor. Awarded the ‘Best Undergraduate Summer Intern 2007’ award.
Education
Latest Articles
Market inefficiency, arbitrage and brand strength
Talks about Starups, Technology and Ecommerce