Parul Singh
Partner at Initialized Capital
San Francisco Bay Area
Overview
Work Experience
Partner
2021 - Current
Partner at Initialized Capital. Product-driven founder ❤️ Backing high-growth SaaS, health tech and analytics founders. Aiming to bring more transparency to venture capital & more pie to founders 🥧 Essays: parulsingh.com Email: parul.substack.com: Twitter: @parulia
Initialized Capital is an early-stage VC firm focused on helping software engineers and designers with their first seed checks.
Interim COO
2021 - 2021
Smalls offers high-quality, human-grade cat food made with fresh ingredients.
Raised $28,000,000.00 from Companion Fund, General Mills, Founder Collective, Left Lane Capital, 301, The Ohio State University and Valor Capital Group.
Principal
2016 - 2021
Seed stage investor focusing on consumer, digital health, and enterprise SaaS. In my role, I meet and support founders and help determine what investments we make. Sourced or helped close our investments in Pillpack, Alyce, Broadlume (fmr AdHawk), Embark Veterinary, Flume Health, Hawthorne, HealthNote, ShopShops, Smalls, and uLesson. Led diligence on 45+ investments over 4+ years. Covered NYC for our firm for 3 years. Designed our system to track and monitor deal flow. Hired, trained and managed 9 amazing MBA associates.
Founder Collective is a seed-stage venture capital fund that helps entrepreneurs build their businesses.
Data Science Lecturer
2016 - 2016
Lecturer at Level, a full-time data science certificate program at Northeastern University. Developed curriculum materials and designed Level's assessment strategy. Taught statistical methods, regression, R, SQL, and Tableau, and supervised students' capstone projects.
Founder & CEO
2012 - 2016
Gradeable is a learning analytics company for K-12 schools. Students can get feedback on a proof, project or poem, as they do not learn as effectively via standardized tests. Early customers included Teach for America and Providence, RI Public Schools.
MBA Associate
2011 - 2012
Participated in diligence and sourcing for investments.
Founder Collective is a seed-stage venture capital fund that helps entrepreneurs build their businesses.
Program Manager
2008 - 2010
Fellow and later ran the Boston chapter of the Startup Leadership Program, a cohort based networking group for founders and investors. Led expansion from Boston to 2 additional cities.
Senior Product Manager
2008 - 2010
Led technical product management for our agency and publisher products, which tracked in-house and earned video engagement and metrics across UGC video properties. Managed client relationships with agencies and film studio clients.
Visible Measures provides internet video publishers and advertisers with solutions that help measure video-content consumption of users.
Raised $71,800,000.00 from General Catalyst, Advance, Common Fund, DAG Ventures, Northgate Capital and Mohr Davidow Ventures.
Product Manager, Video & Podcasts
2006 - 2008
Oversaw front page video player, photos and podcasts, including monetization, UI, and advertising partnerships. Worked on diligence of NYT investment in Brightcove, led video syndication across properties including YouTube, Facebook, JetBlue, Yahoo News, and the AP. Increased video traffic by 300% and slideshows revenue by 550% over 20 months .
The New York Times is a news and media agency that seek the truth and help people understand the world.
Senior Full Stack Developer
2004 - 2006
Replaced a team of 5 developers after layoff and acquisition of the company by Bertelsmann. Responsible for maintaining Perl, email server, and web content applications, managing CMS and developing new web applications in collaboration with the editorial teams. Monitored website for outages, security breaches, and user issues, including sharing beeper duty. After subsequent acquisition of the company by Mansueto Ventures, led server, software, and hosting provider migration, including selection of new vendors, hiring and overseeing a team of 3 engineers and several contractors, and maintaining uptime throughout.
Fast Company is the world's leading progressive business media brand, with a focus on innovation in technology, leadership, and design.