PM

Patrick Menendez

Investment Director at FEMSA Ventures

Mexico City

Overview 

Patrick Menendez is an Investment Director at FEMSA Ventures in Mexico City, with a strong background in venture capital and strategic consulting. With an MBA from the University of California, Berkeley, Haas School of Business, and experience at top firms like Bain & Company, he specializes in business transformation and corporate development. Menendez has led investments in various sectors like EnergyTech and Health IT, showcasing his expertise in market analysis and financial analysis. His career highlights include roles as a Principal at COMETA and a Case Team Leader at Bain & Company, demonstrating his leadership and strategic consulting skills.

Work Experience 

  • Investment Director

    2023 - Current

  • Principal

    2018 - 2023

  • Case Team Leader

    2017 - 2018

  • Consultant

    2015 - 2017

    Highlights: • Led the redesign of the strategic planning process and co-creation of the strategic agenda in the core Central America markets for the leading regional bottling company • Defined the key strategic priorities for the leading beer company in Mexico • Evaluated the potential and entry strategy for a truck stop concept in the Mexican market • Led B2B GTM redesign for the leading telecom company in Jamaica • Supported cost reduction efforts for the leading telecom company in Panama

  • Founder

    2014 - 2016

    Aspiramos a organizar toda la información de salud en América Latina, haciéndola accesible y útil para médicos y pacientes

  • Senior Associate Consultant

    2012 - 2013

    Highlights: • Led a team of two analysts that defined the most attractive synergies and roadmap for the largest Cement company in Guatemala • Supported post-merger integration of two leading cable companies in the local Puerto Rican market

  • Associate Consultant

    2010 - 2012

    Highlights: • Estimated market potential for launch of new internet retailer for a leading Latin American telecom company; developed operating plan focused on high growth product portfolio • Led implementation support of new decision effectiveness rollout for business unit for a major oil & gas client in Houston, TX; tailored decision rights to match business needs • Led financial analysis to define 5-year growth plan to double sales volume for a major Colombian beverages client • Analyzed handset portfolio for leading local telecom company, identifying opportunity areas in breadth & depth, resulting in an improved device categorization matrix and defined handset lifecycle criteria

  • Commercial Development Analyst

    2008 - 2010

    Developed diverse industry specific analysis, including Energy, Healthcare, Water, Computer Leasing and Media, under direct supervision of the President and CEO of General Electric Mexico.

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