PQ

Patrick Quaggin-smith

Person

San Francisco, California

Overview 

Patrick Quaggin-Smith is currently the Co-Founder of cobrand and the Emerging Channels Lead at Perpetua. He has a background in Economics from Northwestern University and has held roles in business analysis, partnerships, account executive, and private equity internships, showcasing a diverse skill set in areas such as market research, web design, and online marketing.

Work Experience 

  • Co-Founder

    2023 - Current

  • Emerging Channels Lead

    2022 - 2023

  • Partnerships

    2021 - 2023

    Perpetua helps the world's smartest brands, media agencies, and Amazon sellers improve Amazon ad performance with AI-powered automation.

  • Account Executive

    2019 - 2021

    - First hire on sales team, one of three on non-engineering team. - Closed over $6M ARR in new business, helping grow from sub 10 customers to over 1,000. - Acted as the first customer service rep, helping develop operational customer flows and building up the CS team.

Perpetua Labs helps brands improve the performance of their ecommerce ads using AI-powered automation.

Raised $10,000,000.00 from S28 Capital, Cherubic Ventures, LeFrak, LeFrak and Conversion Capital.

  • Business Analyst

    2017 - 2023

  • Private Equity Intern

    2016 - 2016

Wind Point Partners is a private equity investment firm.

  • Summer Research Intern

    2016 - 2016

    • Created business proposals on new properties for potential equity investors with a team of three • Assisted in valuation of 2 properties based on comparable residential real estate, leading to recommendation of acquisition in Toronto’s North York neighborhood • Reported on potential tax implications of buy and flip transactions, indicating that their revenue would likely be taxed as business income rather than capital gains due to intent

  • Investment Banking Bootcamp

    2016 - 2016

    • Screened comparable companies based on criteria including asset size and EBITDA ratios using CapIQ • Participated in a team of five to create and present a pitch deck to managing directors, selected winner out of 3 teams

Lincoln International specializes in mergers and acquisitions, capital markets, valuations, fairness opinions, and jv advisory services.

  • Magnate Trainee

    2015 - 2015

    • Attended week-long intensive training conference at Macy’s headquarters, learned the mathematical analyses of product choices, promotional choices, and raw material choices. • Member of the winning case-study group amongst twelve teams, developed business plan to launch their new off-price brand ‘Macy’s Backstage’.

Macy’s is a department store that retails fashion clothing, branded body care items, home decorations, and beauty products.

Raised $4,500,000,000.00 from JANA Partners.

  • Intern

    2015 - 2015

    • Completed product performance evaluations of several clients, including the National Football League and The Hilton Group by modeling key performance figures in Excel, and presented several recommendations to increase revenue on select products by over 6%. • Created instruction manual for a novel computer program, decreasing product upload time by 70%. • Developed marketing strategy to introduce new products to the National Hockey League website and maintain website traffic during the off-season. • Re-organized and re-categorized over 3000 products using Excel algorithms to help launch the Toronto Blue Jays new store-front website.

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