PG

Paul Griffiths

Principal at Sannasig

Greater Boston

Overview

Work Experience

  • Principal

    2024 - Current

    At Sannasig, we help pivot stuck companies, working with management teams and their financial backers to optimize EBITDA before a sale, make a strategic market move, or realize the value of an acquisition via successful integration.

  • Mentor

    2024

    I serve as a mentor to in CIC's Social Impact Program, where I work with founders to help them scale their businesses, connect with funding opportunities, and workshop day-to-day challenges.

  • Board Member

    2023

    Serving as board member and advisor.

  • Board Member & Interim COO

    2022 - 2023

    I served as COO and Board Member for Belay, a financial services startup looking to bring security to public retail investors. I hired my replacement and transitioned to a fully advisory role.

  • Managing Director

    2021

    I primarily invest in pre-seed funds, led by first-time founders, who drive change in energy, preventative health, food waste reduction, fair wages, and passion economy businesses. I provide capital, coaching, and long-term commitment to help tackle growth, market, and team challenges.

  • PHD Student

    2021

    I study the intersection of art x digital money from an academic perspective. My main research is in how digital creators are moving from web 2.0 social media platforms to decentralized communities, like token-driven assets (NFTs).

  • Angel Investor

    2020 - 2024

    Serve as an angel investor in the Blue Angels / Sea Ahead program. Provide review on selected companies who have been screened. Led team due diligence on several deals, including one successful investment (Akua).

  • Principal, Digital Health Strategy

    2021 - 2021

    As a Principal, I led the Digital Health Strategy team within the Healthcare Business Unit, which comprised about a third of Perficient's overall business and oversaw the integration of MedTouch into PRFT. Specifically, in this role, I was responsible for: * Demonstrating thought leadership in Digital Health * Acting as a Subject Matter Expert for clients and prospects * Overall leadership of the healthcare business unit, which represents over $100m+ USD * Mentoring and growing human capital to address Digital Health concerns * Speaking engagements, marketing events, conference and industry events

  • General Manager, Digital Health Solutions

    2020 - 2021

    I ran the newly acquired Digital Health Solutions business unit (formerly MedTouch) at Perficient, a leading digital transformation consultancy. I focused on solutions that combine digital journeys, marketing, and technology for hospitals, health plans, and physician groups.

  • OPM Coach

    2017 - 2020

    I worked with CEOs + entrepreneurs in the OPM program who came to Harvard to broaden their thinking. I helped catalyze ideas into actions and drew real-world connections between the classroom theory and practical application. CEOs ran $20m-200m year businesses.

  • Chairman & CEO

    2004 - 2020

    I was founder and CEO of MedTouch, evolving the business from a software company to a digital health consulting firm. MedTouch provided enterprise digital strategies, design + UX, content marketing, digital campaigns, and technical implementations of CMS/CRM solutions to the top enterprise healthcare organizations. For well over a decade, we served as a trusted adviser for hospitals, health plans, and integrated delivery networks around the United States. I grew the company to become the #11 Fastest Growing Company in Massachusetts, multi-year Inc 5000 leader, and a best place to work in Boston. We exited successfully to a Perficient, a public, global IT services company.

  • Professor

    2019 - 2019

    Faculty for Hult International Business School on Boston + New York campuses. Teaching an elective in Digital Marketing Strategy for graduate students in Masters in International Marketing program.

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