Paul Kopacki

Investor at Apt Metaphor LLC

Cupertino, California

Overview

Work Experience

AM

Apt Metaphor LLC

  • Advisor, Consultant, Investor

    2018 - Current

    Recent work includes: • Render -- https://www.render.com Advisor (Nov 2023 -- Dec 2023). Work with CEO/founder and key leadership on brand, messaging, and market position, and other marketing topics. • npm, Inc. -- https://www.npmjs.com/ Advisor (Apr 2019 – May 2020). Advise and assist with marketing, product, and sales. Assist with investment/acquisition processes. • Manifold -- https://www.manifold.co/ Advisor (May 2018 – January 2021). Advise and assist founders and executive team, with a focus on growth, product, and go-to-market. • Deepen AI -- https://www.deepen.ai/ Advisor/Consultant (Jun 2018 – Present). Work with CEO/founder and team on marketing, positioning, and growth initiatives. • Wireline -- https://www.wireline.io/ Half-time CMO (Mar 2018 – Sep 2018). Work with founding team on launch marketing strategy.

V

Vaadin

  • Board Member (Independent Director)

    2020 - 2024

S

Skyflow

  • CMO

    2020 - 2022

RI

Realm Inc

  • CMO

    2016 - 2018

H

Heroku

  • CMO

    2014 - 2016

SI

Sencha, Inc

  • Vice President, Marketing

    2012 - 2013

    Lead worldwide marketing function at 130-person open source and mobile startup. Build the Sencha brand, market share, and industry position. Drive developer adoption and sales with product launches, positioning, and messaging. Scale up and improve Sencha PR and AR programs; create and execute consolidated social and content marketing strategy; build and run web, lead gen, and e-commerce machines. Drive developer program and evangelism; grow the worldwide developer community via developer programs and evangelism.

S

Salesforce.com

  • Vice President, Platform Marketing

    2006 - 2012

    Lead global 25+ person team responsible for partner and developer marketing.

  • Sr. Director/Director, Developer & Platform Marketing

    2006 - 2008

    Lead the team responsible for building the Force.com developer community of SaaS and PaaS developers; run developer programs and grow membership 5X, build and manage developer web properties, create and run event programs; drive outbound platform marketing efforts via email campaigns, web, and media, drive awareness and engagement with Force.com cloud computing; evangelize and ensure success with all salesforce.com technologies

AC

Apple Computer

  • Sr. Group Manager, Developer Marketing

    2002 - 2006

    Lead team responsible for Apple’s developer website, web marketing and communications, and developer content; build and manage developer relations programs, lead web publishing projects, and manage Apple’s developer web properties; identify requirements and drive new feature sets for Developer Programs; drive strategies and web-based marketing of Apple’s Worldwide Developer Conference; lead cross-functional developer content efforts involving technical publications, technology strategies, technical support, product marketing, and engineering staff; ensure effective content translation/localization, web publishing, and marketing communications.

Rational Software / Catapulse

  • Content Product Manager

    2000 - 2002

    Planning, content acquisition, and community management for Rational Developer Network, a customer training, support, and user community Web portal for software development teams. Gathered requirements and managed stakeholder relationships, commissioned work with outside authors and business partners, managed to budget, developed internal processes. Managed releases to schedule, coordinating content and production resources. • Launched and maintained web portals to support content management, software configuration management, defect tracking products • Managed migration of Rational Support content, documentation, and services to web; launched initial support portal on Rational Developer Network

  • Content PM

    2000 - 2002

Aspen Publishers

  • Senior Product Development / Acquisitions Editor

    1995 - 2000

    Conceived, developed, and marketed new subscription products for professional markets. Negotiated contracts, managed royalties, developed successful market strategies. • Signed and developed products that generated average annual revenues of more than $1.5 million • Signed over 30 new products, successfully launched more than 20 • Redeveloped and integrated dozens of products and various product lines from acquired companies

Education

Relevant Websites