Paul Palmieri
Investor at Incremental
Paul Palmieri
Investor at Incremental
New York, New York
Overview
Work Experience
Managing General Partner / Founder
2017 - Current
After building defining companies and achieving close to 2bn in enterprise value as founder CEOs across our four investing partners, we wanted to build the firm that didn’t quite exist for us. We are building a different kind of venture firm that can be the blueprint for others behind us. The kind that helps to smooth a seemingly unsmoothable path for founders. More than investing capital, we are investing our systems, learnings, time, curated resources, and most importantly the finesse and steady-resilient hand that is hard-earned. We built storied companies in our industries, as founder CEOs, a uniquely special role. We became connectors, who turned heads with our generosity and care for our founders’ journeys, during our pilot funds. Our incredible team is backing founders who share our ethos and resilience, who are building Applied AI companies in markets that the companies we founded helped to make and remake over multiple cycles: Media, Martech, Commerce, and Fintech
Executive Chairman & Investor
2020
Next Generation Measurement Platform for Retail Media. Incremental is the leading neutral measurement system driving awareness of media effectiveness for commerce outcomes. In order to optimize ad spend, measurement and attribution must take into account causation and isolate the campaigns that are driving incremental sales - in time for it to matter. Incremental’s measurement and applied AI solutions give brands, agencies, and professional sellers the trust and confidence required to orchestrate their success.
Venture Partner
2016 - 2018
Continuing a journey of learning in Venture Capital, I joined BRV (long one of my favorite teams), to get an understanding of how a smaller fund runs. I enjoyed getting much closer to the operations and management of the firm. My main role was looking at and opining on deals within the realtime data thesis, and accessing my extensive network of relationships, where there was value for all parties. The partners there, John Malloy, Jonathan Ebinger and Cheryl Cheng were engaging and generous with their expertise and time, helping me to learn the trade while also helping us conceive of and launch Grit Capital Partners. During this time, I also pitched in to advise CEOs in the portfolio on executive presence, go-to-market strategies, recruiting marketing and sales leaders, among other topics.
Venture Advisor
2014 - 2016
As a Venture Advisor/Venture Partner in the technology group, I was invited to join the firm after having delivered significant returns to the fund from their investment in Millennial Media. During this time, I advised both east coast and west coast Investing Partners on deals specific to software, marketing technology, and commerce. Worked with several portfolio CEOs on ad monetization, app economy, SAAS pricing, recruiting and management matters. I assisted early diligence on deals; PlaceIQ, Wallapop (Letgo), Plated, Duolingo. I was active with the NEA's Seed program leading to investments from the program. At NEA, I was exposed to all of the firms partners, and developed a passion to learn the business of venture capital. Key influencers for me inside the firm were Patrick Kerins, Tony Florence, Harry Weller, and Dayna Grayson. I wanted to learn how the large firms operated, then immerse in a smaller firm.
Chief Executive Officer / Chairman / Co-Founder
2006 - 2014
Placing advertising technology within mobile apps, I helped enable apps to be free to consumers. I pioneered not only mobile technologies, but new business models that have enabled numerous companies to thrive in a rapidly changing mobile communications industry. While doing so, I cultivated an incredible corporate culture and reputation across technology, media, and telecom industries worldwide, inspiring the development of dozens of new companies. Ultimately, I built a leading independent mobile advertising and data platform worldwide, a chief competitor to Google, Apple, and Facebook in mobile advertising through 75,000 apps. I did this by building a world class, and world famous team. We pioneered not only mobile technologies, but new business models that have enabled numerous companies to thrive in a rapidly changing mobile communications industry. DELIVERED RESULTS: ► Growing the business from $0 to $341 million in 7 years and positioning it for its $1.4 billion IPO. ► Raising $69 million in venture capital (VC) funds through 5 rounds of private institutional financing. ► Opening 17 offices in 8 countries, including NY, SF, London, Paris, Hamburg, Singapore, Jakarta, and Tokyo. ► Building extensive patent portfolio and technology that delivers 3 billion+ ad impressions per day. ► Improving monetization by employing Artificial Intelligence (AI) technology to enable real-time bidding. ► On-boarding the top names in the industry and creating/leading world-class team of 700+. ► Developing disruptive technologies and targeting platform that captured/utilized 300 million rich profiles, using location to determine audience segmentation and measurement. MILLENNIAL MEDIA TRIUMPHS: • Securing 91 of the Advertising Age 100 as clients. • Deploying SDK software inside 75,000 apps. • Advertising in apps that were downloaded 3 billion+ times. • Reaching 750 million+ users worldwide. • Developing 300 million+ user profiles informed by location.
Executive Director, Data and Multimedia Services
2001 - 2005
I successfully launched and built the Data and Multimedia Services business with 75 employees, 20 engineers, and strategic external consultants. While doing so, I drove innovation through developer programs, app monetization, and in-app purchases. DELIVERED RESULTS: ► Growing P&L from $35 million to $4.5 billion over 5 years after establishing the blueprint model of the app economy, pioneering this global technology ecosystem. ► Forging partnerships with 5,000+ developers, negotiating advantageous contracts with music labels, studios, sports leagues, IP holders, and major technology companies. ► Generating incredible consumer demand by launching app downloads 5 years before smartphones were mainstream. Offering games, ringtones, 2-way SMS messaging, and entertainment apps. LED KEY VERIZON RELATIONSHIPS: Microsoft, Qualcomm, RIM BlackBerry, Samsung | Electronic Arts, Activision, Capcom, Zynga | Warner Music, Universal Music, EMI, Sony BMG | Disney, Warner Brothers, Universal Pictures, Paramount, Nickelodeon, MTV Networks, Hearst, CNN, Weather Channel | MLB Advanced Media, NFL, NBA, Turner | Salesforce, Accenture, Infospace, WiderThan | SK Telecom, Vodafone