Paul Willard

Partner

2020 - Current

Partner

2018 - 2019

Partner

2013 - 2017

Subtraction Capital is a venture capital fund that invests in early stage enterprise software companies in the San Francisco Bay Area and Salt Lake City. We focus on companies that best leverage our operating experience and deep professional network.

Chief Marketing Officer

2012 - 2013

Atlassian products help innovators everywhere plan, build and launch great software. More than 24,000 large and small organizations – including Citigroup, eBay, Netflix and Nike – use Atlassian’s issue tracking, collaboration and software-development products to work smarter and deliver quality results on time.

Chief Marketing Officer

2011 - 2012

Moving health care to the internet. Helped create the fastest growing electronic health record company, growing to over 160,000 health care provider users and over 40MM patients. Rapidly built out all aspects of marketing team and more, managing PR, communications, online marketing, PracticeFusion.com product management and development, design team, user experience, data science, sales, and government relations.

Vice President - Marketing

2007 - 2011

Started out working on user experience design and performance management for consumer facing web properties. Grew from very small to one of the 50 biggest websites in the US (according to Nielsen). Started the Product Management department to look after the broad portfolio of web and mobile products at Coupons Inc, then added management of all consumer marketing including web, mobile, tv, analytics, design, and more.

First Vice President - eCommerce Solutions Delivery

2003 - 2007

Manage delivery of all new functionality for consumer facing web properties at Washington Mutual including Project Management Office, Software Product Management, and Outsourced Development. Bank has gone from not on the map (online) to the largest acquirer of online checking and savings accounts in the nation, and from 24th to 4th in Keynote Online Servicing Rank during tenure. Multiple patents obtained related to online account opening and servicing.

Vice President Internet Marketing

2002 - 2003

Managed design of all new functionality for consumer facing web site, with millions of regular visitors. Received American Business Association Stevie Award for best corporate web site and became best small business credit card web site during tenure. Acquired thousands of new SMB customers online each day.

Director Product Management

1999 - 2002

Managed design of customer acquistion systems, including nationally recognized segmentation and personalization systems. Systems acquired more new customers than any credit card issuer in the U.S. (ROM ~ thousands each day) and was consistently top ranked by third party rating agencies. Developed one of the first high volume quantitative A-B testing programs on the web, with hundreds of interface tests. Multiple patents obtained.

Senior Aerodynamics Engineer

1993 - 1999

Designed aircraft, tested aircraft, developed flight simulation algorithms based on designs and test data obtained, and wrote a lot of code to analyze designs for new aircraft.