PO

Pedro Oliveira C. Cruz

Founder of Farmalink.pe

Peru

Overview 

Pedro Oliveira C. Cruz is a seasoned finance professional with expertise in structured finance, project finance, and financial modeling. Currently serving as the CFO and Head of Finance, Investments, and Strategy at Krealo, the open innovation arm of Credicorp, he has also founded and led successful ventures like MedLink.la and Farmalink.pe. Highlights of Cruz's career include founding and leading multiple successful ventures such as MedLink.la and Farmalink.pe, and his current role as CFO and Head of Finance, Investments, and Strategy at Krealo, the open innovation arm of Credicorp.

Work Experience 

M

MedLink.la

  • Founder & CEO

    2020 - Current

F

Farmalink.pe

  • Co-Founder & CEO

    2021

CL

Clínica Lima Derma

  • Co-Founder & CEO

    2018

C

Credicorp

  • CFO - Head of Finance, Strategy, Legal and Administration - Culqi

    2020 - 2020

  • CFO - Head of Finance, Investments and Strategy - Krealo (Credicorp's Open Innovation Arm)

    2018 - 2020

    Leading Finance, Investments and Strategy to Krealo, Credicorp's #venturecapital, #corporateventurecapital, #innovation

S

SALOG

  • Regional CFO & Business Development - Latin America

    2016 - 2018

    Leading Finance, Administration, Procurement, Legal and Business Development departments; Developing a strategic vision through macroeconomic analysis to provide social and financial impact to the current company operation in Latin America and consequently developing new business opportunities in South and Central America through M&A opportunities, solid networking and private initiatives / PPP Projects in Latin America.

O

Odebrecht

  • Investment Manager

    2009 - 2016

    Project Finance and M&A specialist, developing: i. the planning and execution of the financial modelling, cost of capital assessment along with the holding company, selection and hiring of lenders and financial advisors, cost budgeting, credit rating processes; ii. contractual structure design, negotiation and closing, including contracts as the common terms agreement, sponsor support agreement, cash flow and securitization trust, etc; iii. bonds registration and issuance for Project Finance deals (including 144A RegS), equity financing operations, coordination of due diligence processes, insurance policies negotiation and issuance; v. Innovation and creative solutions implementation through deep analytical skills; vi. Carbon Finance initiatives through CERs issuance, Environmental Impact Assessments, etc; Cross-Border M&A experience: i. M&A process to sell Latin American key assets of the company, expected to raise over USD 2 billion, including Equity Valuation, Contractual Structure Negotiation and Due Diligence. ii. Capital raising to fund growth and equity stakes.

BA

Banco Alfa de Investimentos

  • Trader - Sales Desk

    2004 - 2009

    Financial products (Structuring, pricing and sales) - Derivatives, Options, Forwards, Structured Loans, Fixed Income, and others.

TC

Telemig Celular S/A

  • Trainee

    2003 - 2004

F

FIEMG

  • Internship

    2002 - 2002

    Corporate Social Responsability Management

Education 

Articles About Pedro

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