Per Baltsen

CEO / Administrerende direktør

2022 - Current

With more than 100 years of experience, TAXA 4×35 is a permanent part of the cityscape in Copenhagen and the surrounding area. We are the largest Danish taxi company owned by taxi drivers. TAXA 4×35 is also behind Denmark's largest taxi app with over 750,000 downloads! At TAXA, we strive to be the best in the industry - especially in service. That is why we, as the only taxi company, have compulsory driver training on full-day courses, which you must pass in order to drive as a driver with TAXA 4×35. We want to involve customers in order to constantly improve our service, and we were the first to introduce customer feedback via digital media. On TAXA 4x35's app you can give the driver a rating and the average for all our drivers is stable at 4.7 out of 5 stars.

Interim position

2022 - 2022

Venture Partner

2021 - 2022

General manager and CFO

2019 - 2021

Still head of finance, legal, facilities, IT, customer service, logistic, warehouse and production. In addition also responsible for sales and service departments and M&A activities for the group. Reporting to owner-managed company and board of directors. Results: - Increased the value of the company by 20-30% in a M&A process - Sales growth strategy where we achieved all time high two years in a row - Increased profit margin with 35% from 11,5% to 15,6% - Comprehensive streamlining and digitalization of work routines and processes - Generational shift in the departments

CFO

2017 - 2019

Head of finance, annual report, forecast, Tax, legal, HR, facilities and IT. Responsible for customer service, logistic, warehouse and production. Reporting to owner-managed company and board of directors. Results: - Obtained KPI and transparency in financial figures - Improved planning and budgeting process - Innovate and streamline the finance and administration function - Digitization of administrative functions and processes

CFO

2013 - 2017

Head of finance, annual report, budget, Tax, legal, HR, facilities, bank and internal IT. Administration of 750 Taxi’s with 12.000 daily trips and a turnover of 810 mdkk. Monthly comprehensive reporting internally and to professional board. Results: - Incredibly financial turn around - Significant reduction in audit fees of more than 85% - Cash position increased from -10 mDKK to +8 mDKK - New vital sources of income of 2 mDKK yearly - Solvency ratio increased from 1% to 20% - Control over all financial routines (including 10,000 daily card payments)

Interim CFO & Finance Professional

2012 - 2013

A group of small and middle sized companies (www.nycfo.dk) • Business Development • Contract negotiations • Strategic advice • Finance and administration • Outsourcing of finance and admin. function

Finance Director Nordics

2010 - 2012

Nordic responsibility for finance, administration, customer service, supply chain and IT. Controlling of projects and work in progress and Nordic compliance officer. International reporting to HQ in Germany (Münich) and US. Member of the board or management in all Nordic countries Results: - Building up Nordic shared finance center, administration and customer service functions - The Nordic finance functions were simplified and unified - Common Nordic compliance rules - Setup for sales and activity reporting, KPI and other ”value drivers” and order back-log

CFO

2008 - 2010

Nordic distributor of fashion clothing. Responsibility for finance and IT function for agency, 12 retail shops in DK and outlet. Controlling of 18 partly owned retail shops in the Nordic countries. Sparring partner for Board of Directors and managing director - Detailed business development and rescue plans (closure threat) - Chosen of the trustee in bankruptcy to liquidate and sale of the company - High dividend for notified claims

Finance Director

2003 - 2008

Nordic Development and production of high tech industrial equipment and embedded IT solutions. Responsibility for finance, administration, customer service, supply chain, quality and IT function in Denmark and Germany. Financial international reporting (comprehensive reporting each month). Quarterly presentations for the Norwegian stock exchange and start up of German affiliate. Controlling of long term IT projects (PoC). Responsible for business development and strategy plans including implementation. Results: - Common Nordic company reporting system - Setup for Nordic sales and activity reporting, KPI and other ”value drivers” - Pipeline and order back-log controlling - Responsible for selected sales and marketing activities (all time high leads in 2005)