Per Heistad

VP Strategy and Market Insights

2020 - Current

Principal

1999

Venture Partner

2018 - 2024

I am not an active venture partner

Startup Advisor

2014 - 2022

Co-Founder

2019 - 2019

Q4P was a SaaS spin off from an existing transportation software company. The tech was an ML powered scheduling engine for NEMT providers. The market tests showed the best opportunity was to use the ML software to be an TNC. Q4P was stopped to pursue the TNC opportunity.

Board Of Advisors

2017 - 2019

Work with founder on GTM strategy. 2017 work was pivot from selling to MKT VP to selling to Sales VP, that is sales leaders that have more urgency to deploy. 2018: 10x revenue growth over '17

GTM Strategy

2017 - 2018

Updated Empricial's go to market strategy and build updated revenue work based on their market experience. New GTM strategy resulted in success exit in June 2018.

Board of Advisors / GTM Strategy

2016 - 2018

2016-2017 with founders to iterate through 2 pivots to current successful product 2018 developing new training product, sales strategy

GTM Strategy

2015 - 2016

I lead the team to build DMS's new business model to grow revenue from$3.5M ARR. 4 years later DMS was acquired with $17M ARR.

Contracted Sales VP

2014 - 2015