PH

Per Heistad

VP Strategy and Market Insights at cloaked

Greater Boston

Overview 

Per Heistad is a tech startup founder, venture capitalist, and advisor based in Greater Boston. He has held key roles at various companies including iZtek Inc as Principal and RallyCry Ventures as Venture Partner, showcasing expertise in marketing tech, enterprise, and SaaS sectors. Per Heistad has a strong track record in advising and investing in early-stage startups, with notable positions at companies such as iZtek Inc and RallyCry Ventures, highlighting his strategic insights and contributions to the tech industry in Boston and New England.

Work Experience 

c

cloaked

  • VP Strategy and Market Insights

    2020 - Current

Cloaked is a consumer-first privacy company that enables individuals to take control of their personal data with unlimited identities.

Raised $29,000,000.00 from All Turtles, Lux Capital and Human Capital.

cloaked.app
iI

iZtek Inc

  • Principal

    1999

RV

RallyCry Ventures

  • Venture Partner

    2018 - 2024

    I am not an active venture partner

SaltBlock Catering

  • Startup Advisor

    2014 - 2022

Q4P

  • Co-Founder

    2019 - 2019

    Q4P was a SaaS spin off from an existing transportation software company. The tech was an ML powered scheduling engine for NEMT providers. The market tests showed the best opportunity was to use the ML software to be an TNC. Q4P was stopped to pursue the TNC opportunity.

S

SlapFive

  • Board Of Advisors

    2017 - 2019

    Work with founder on GTM strategy. 2017 work was pivot from selling to MKT VP to selling to Sales VP, that is sales leaders that have more urgency to deploy. 2018: 10x revenue growth over '17

SlapFive is the Customer Marketing software platform for driving Customer-Led Growth

slapfive.com
ES

Empirical Systems

  • GTM Strategy

    2017 - 2018

    Updated Empricial's go to market strategy and build updated revenue work based on their market experience. New GTM strategy resulted in success exit in June 2018.

If

Institute for Interactive Performance

  • Board of Advisors / GTM Strategy

    2016 - 2018

    2016-2017 with founders to iterate through 2 pivots to current successful product 2018 developing new training product, sales strategy

P

PowerDMS

  • GTM Strategy

    2015 - 2016

    I lead the team to build DMS's new business model to grow revenue from$3.5M ARR. 4 years later DMS was acquired with $17M ARR.

EI

EnableSoft, Inc.

  • Contracted Sales VP

    2014 - 2015

Education 

Articles About Per

Relevant Websites