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Pete Buhl

Founder of Beeline Connect

Menlo Park, California

Overview 

Pete Buhl is a seasoned tech founder, executive, advisor, and investor based in Menlo Park, California. With a successful track record in founding and leading companies like Beeline Connect, Inc. and CalUp, he has also served in key roles at AppCentral as COO and BlueRun Ventures as General Partner, showcasing expertise in venture capital, strategic partnerships, and business development.

Work Experience 

  • Founder

    2019 - Current

    Working with early-stage founders and angel investing. Focus on software - enterprise, consumer, infrastructure, Fintech, cloud, SaaS....

  • Advisor

    2024

  • co-Founder & Director

    2019

    Beeline Connect offers a SaaS platform to the bicycle industry connecting consumers and bicycle brands to over 2400 independent bicycle retailers. Beeline partners with leading bicycle brands and retailers through out the US and Canada to enable the best experience for online bicycle sales and service.

  • co-Founder & CEO

    2013 - 2019

    Beeline Bikes (acquired by Accell Group N.V. in March 2018) pioneered a breakthrough tech-enabled customer experience for the bicycle industry. Beeline partners with leading e-tailers and bike brands to enable the best experience for online bicycle sales.

Beeline Connect, Inc. is an online-based retail bicycle shop & bicycle repair service platform.

  • Advisor

    2022

Built for the field, by the field - eMOD is a proactive and collaborative construction safety platform

  • Founder

    2020 - 2024

    CalUp revolutionizes the way event planners engage their guests. Personalized itineraries and updates keep each guest informed and on track providing just the info they need, right at their fingertips. CalUp is fun & easy to use, and by enabling the group chat and photo sharing features, CalUp provides a private social space just for your event.

The personalized, dynamic and consumer friendly “last-mile” solution to power corporate/group events and group travel

  • Board of Directors

    2010 - 2015

  • Board of Directors

    2002 - 2015

FreedomPay is a white label e-commerce platform for banks, retailers and healthcare organizations to deliver cloud-based user experiences.

Raised $23,160,000.00 from TPG.

  • Chief Operating Officer & Board Member

    2011 - 2013

    Joined AppCentral, the leading provider of Mobile Application Management solutions, in December 2011 as COO and member of the Board of Directors. Participated in building a new executive management team, identifying & articulating the market position & strategic value of the company, launching and ramping the AppCentral SaaS solution to G1000 customers, and building scalable & efficient systems and operating processes. Acquired by Good Technology in October 2012. Joined Good Technology as VP on closing.

  • General Partner & co-Founder

    1998 - 2011

    Co-founded BlueRun Ventures (formerly Nokia Venture Partners) in 1998. Participated in raising $1 billion across four funds, and oversaw many aspects of the firms operating and investing activities. Investment areas included enterprise, mobile and Internet technologies. Served on the Boards of Netli (acquired by Akamai), Like.com (acquired by Google), Paypal (PYPL), Bitfone (acquired by HP) and Location Labs (acquired by AVG), among others.

BlueRun Ventures is a venture capital firm focused on opportunities across mobile software, services, and financial technology.

  • CFO

    1995 - 1997

    Ipsilon Networks, was a venture backed innovator in data networking and enterprise security. Joined Ipsilon as employee #24 and managed all aspects of finance, accounting, IT, HR, legal and manufacturing operations as the company grew to approximately 150 employees with sales organizations in Europe and Asia. Highly involved in fundraising from both strategic and venture investors, and managed the M&A process as the company was acquired by Nokia Corporation in December 1997. Joined Nokia in the context of the acquisition and served as Head of Finance, IP Routing/Security Group and member of the Business Development/M&A team until September 1998 when Nokia Ventures/BlueRun Ventures was founded.

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