Peter Ashley
COO at Bean
Los Altos, California
Overview
Work Experience
COO
2023 - Current
Bean provides agile project management and part time resources for accounting teams. CFOs' biggest challenges include attracting and retaining talent, controlling job costs, managing disconnected data and getting the deliverables done on time. Controllers and CFO's are looking toward automation and artificial intelligence to help the finance department provide better results in less time with fewer resources. Bean is your automation and AI solution! Bean helps you assign and track the progress of your deliverables. Bean flags anything that risks meeting your deadlines and can connect you with elite financial accountants for your critical strategic projects. Your most important initiatives completed, faster. For startups and small businesses, Bean is there for you when a critical member of your team is on leave or if you want to focus you full time resources on your business and outsource accounting to former Big 4 accountants who are available to you for only as much as you need. Email hello@getbean.com to demo your automation and AI accounting solution.
Business Development and Capital Formation Advisor
2023
Lucinetic Letters is an AI platform developed by a team from Caltech, Yale and NASA to reduce the time professors commit to writing PhD recommendations. "Letters" is trained from the author’s own writing/letters to ensure that recommendations (and other letters) generated by the author are in her "authentic voice". The platform enables the student to complete basic inputs (name, classes taken w recommender, links to projects or abstracts, CV etc.) then prompts the Professor to generate the letter, which can be regenerated to be more enthusiastic or cautious, or edited in any way the author chooses. As Head of Business Development, I meet with prospective clients in a range of industries in which highly technical and time consuming writing is required. We are working with academics, doctors, lawyers and other professional service industries to refine Lucinetic's platform to directly address their needs for technical writing and uncompromised security.
Lucinetic GeoAI transforms business intelligence with the first AI uniquely tailored to geographic data
Raised $900,000.00.
Partner, Fundraising and Investor Relations
2022 - 2023
Responsible for building a database of >30K prospective investors, closing capital commitments, CRM and investor relations for MDSV's two first-time funds. The MDSV Emerging Manager Fund of Funds ($25M) invests in small VC funds ($10-$30M) with managers who have a track-record of identifying and investing in outlier companies. The MDSV Seed Fund ($35M) leverages proprietary software and relationships to identify and invest in the outlier companies that come from the roughly 150 new investments made annually by our Emerging Managers.
President
2021 - 2022
Cava Mobile builds custom branded, employee experience mobile applications that help small and medium businesses extend their culture, mission, vision and values to their entire workforce.
VP Business Development
2016 - 2021
FAP builds advanced life insurance portfolios with algorithmic underwriting and funding techniques for tech forward estate planning that leverages tax advantages and low counter party risk to create a non-correlated assets with AAA security and outsized returns. I advise single and multi family offices representing more than $60B in collective net worth who use the portfolios we structure to optimize generational wealth transfers and maximize charitable gifts.
Consultant
2020 - 2020
Business Development Consultant
2015 - 2015
I defined the partner and operations strategy for Eat Club's national expansion plan and go-to-market strategy for our new business unit.
President
2012 - 2015
I launched a crowdsourced content company that generated media for native advertising campaigns and mobile app design.
COO
2012 - 2012
I joined Talenthouse to rapidly turn around operations and prepare the company for its growth funding round. I reduced headcount by forty percent and relocated the headquarters from Palo Alto to Los Angeles. I wasn't ready to move with the company and left Talenthouse after having a substantial role in reorganizing the company in only four months. Talenthouse immerses brands into the Facebook newsfeed by driving engagement and brand awareness through its community of social media influencers, who reach an audience of more than 600MM consumers.
Head of Capital Raising and New Business Development
2011 - 2012
Dave McClure, a friend and colleague from PayPal, asked me to help him manage the fund raising for his $30MM Fund I of 500Startups. I raised $17.5M (from eighty-eight investors) of the $30MM Fund I. I built the Investor Relations architecture for 500 Startups and continued driving fund raising through the launch of Fund II.
500 Global is a multi-stage venture capital firm that invests in founders building fast-growing technology companies.
Raised $2,271,999.00 from Abu Dhabi Financial Group.