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The Butterfly & the Sequoia
Talks about Philosophy, Perspective and Nature
PB
Peter Berg
Managing Partner at M12
San Francisco, California
Overview
Peter Berg is a seasoned investor and operator in B2B SaaS, Fintech, and AI industries, with significant experience in product strategy and management. Currently, he serves as an investor in companies like PAXAFE, CruxOCM, and Armada, and has held key roles at Microsoft as Managing Partner and GM of M12, as well as at Visa as Head of Visa Ventures and Sr. Director of Product Strategy & Innovation. Notably, he has invested in successful companies like PAXAFE (Series A) and Deployed (Seed), showcasing his expertise in identifying and supporting promising startups in various sectors.
Work Experience
Investor
2024 - Current
PAXAFE develops an AI-enabled, device-agnostic risk-management platform.
Raised $21,215,000.00 from Gaingels, Rosecliff Ventures, Venture 53, Mana Ventures, M12 - Microsoft's Venture Fund, Framework Venture Partners, Elevate Ventures, AngelList and Ubiquity Ventures.
Investor
2024
Investor
2024
Armada is an edge computing platform that links individuals and businesses, facilitating real-time data processing and decision-making.
Raised $108,000,000.00 from M12 - Microsoft's Venture Fund, Felicis, Dragon Global and Valor Equity Partners.
Investor
2023
NobleAI is an AI software company that accelerates development of Materials & Chemicals products.
Raised $40,605,980.00 from Dorilton Ventures, Sway Ventures, Alumni Ventures, Streamlined Ventures, GPVC, Chevron Technology Ventures, Alumni Ventures and M12 - Microsoft's Venture Fund.
Managing Partner, GM - M12, Microsoft's Venture Fund
2022
Investing in seed and series A & B startups in B2B SaaS, AI, fintech & gaming.
Microsoft Advertising provides digital advertising solutions.
Advisor
2022
VP Business Development & Strategy
2018 - 2022
Early exec hire. Led strategic partnerships and new business initiatives. * Negotiated agreements with Visa & Mastercard; brokered access to key network capabilities & services core to VGS' product offerings * Closed the 2 largest enterprise sales deals (7 figures) in company history * Media & analyst relations – regularly represented VGS; secured exclusive coverage in Bloomberg, Fortune, Cheddar; primary rep. for Gartner, Forrester, S&P Global analyst engagements * Instrumental in bringing on Goldman Sachs and Visa as investors VGS is building a completely modern approach to data security & compliance. We're hiring! https://verygoodsecurity.com/careers
VGS is the World'd Leader in Payment Tokenization
Raised $104,930,000.00 from Andreessen Horowitz, GS Growth and Vertex Ventures.
Managing Partner
2022
Early stage investments in AI, B2B SaaS and Fintech
Head of Visa Ventures
2014 - 2018
Responsible for leading Visa's global venture investments & managing Visa's relationships with VCs and the fintech ecosystem. Led investments in Stripe, Chain, Marqeta, MagicCube, Loop (now SamsungPay) and many others. Championed the first ever blockchain investment by a major payments network, which yielded Visa B2B Connect, a cross-border commercial payments platform operating in over 100 countries.
Sr. Director, Product Strategy & Innovation
2011 - 2014
Helping to build the future of payments at Visa. I worked on product strategy for Visa's emerging payment methods, in particular mobile, local, and e-commerce. Managed Visa's strategic partnership with & investment in Square. Evaluated new technologies and startups pursuing innovative solutions in the mobile, payments, and e-commerce spaces.
Visa Research conducts applied research on the most challenging problems in the payment industry.
Vice President, Technology
2010 - 2011
Co-founder of October Three, a leading provider of financial services and retirement solutions. We created the first SaaS platform that automates and scales the design and administration of tax-efficient benefits programs. We also provide consulting services to maximize tax-deferred retirement benefits.
Leading provider of defined benefit pension plan design, offering a modern SaaS platform for tax-optimized retirement savings.
Director of Online Operations & Marketing
2006 - 2010
Responsible for Joby's online presence, from e-commerce to marketing to customer service. Heavily involved in product management, traditional (offline) marketing, and customer service. * Designed and built all Joby websites, localized in 11 languages and 3 currencies * Designed & produced "Gorillacam" iPhone photo app and related marketing efforts. Exceeded 1 million downloads within 5 weeks of launch; chosen as Featured App by Apple. * Singlehandedly re-designed & re-coded Joby's website to adapt it to our expanding product lines; resulted in 31% increase in sales conversions. * Continually optimized Joby's website and advertising campaigns through data-driven analysis (split testing, ROI analysis, etc.) * Launched new product discovery/selection tool, resulting in 90% reduction in customer service calls & email inquiries. * Managed and executed all of Joby's social media efforts, including Twitter, Facebook, Flickr, Get Satisfaction, etc. Was also involved with several company-wide operational and strategic roles, including: * Setting up Joby's European sales office & operations. * Working w/ CEO to design employee evaluation criteria & process. * Representing Joby at numerous international tradeshows. Acquired by DayMen in August 2011.