Peter Franconi
Principal at Fulcrum Equity Partners
Atlanta, Georgia
Overview
Work Experience
Principal
2023 - Current
SVP Business Development
2022 - 2023
VP Business Development
2017 - 2022
Fulcrum Equity Partners is a growth equity firm investing in high-growth SaaS, tech-enabled services, healthcare services and healthcare IT
Regional Director (General Manager of Atlanta Campus)
2014 - 2017
[Acquired in 2018 by The Adecco Group for $400M+] General Assembly (GA) is a global educational company on a mission to empower a community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities. Milestones: +Launched the Atlanta campus of GA in Ponce City Market +Serve 9,000+ individuals through our courses, workshops and events +FastCompany #1 Most Innovative Company - Education +Creative Loafing 2016 Best Code School (Reader's Choice) +Establish hiring in-roads with Coca-Cola, CNN/Turner, Home Depot, Cox, and many more +Change people's lives every day through our programming
Dir of Client Service & Account Management
2013 - 2014
[Acquired by Influence Health in 2015 for ~$25M] BrightWhistle generates qualified patient leads for hospitals through search and social advertising using proprietary, patent-pending software Milestones: +Started the Account Management team at BrightWhistle +Managed 50+ client relationships +Led the client services team through strategy, planning, and execution of custom landing pages, SEM, Facebook, and Twitter ads +Created SalesForce dashboard and reports that enabled the team to launch campaigns and recognize revenue more quickly +Built product roadmap with engineering team based on customer feedback
BrightWhistle offers social patient acquisition solutions for healthcare companies to reach patients via social media.
Raised $3,200,000.00 from Paul Iaffaldano, Hamilton Ventures LLC and Eastside Partners.
Business Development / Ad Sales
2008 - 2012
[Venture backed by the Pilot Group/Bob Pittman who also funded DailyCandy and Thrillist] Tasting Table delivers trusted food and drink recommendations via email to a growing audience of over two million tastemakers Milestones: +Joined organization as employee #3 +Sold over $4 Million dollars of integrated media and sponsorships +Grew bookings 100%+ year over year for 3+ years +Created sales & marketing decks for presentations and RFPs +Developed systems, processes, and tools for collaboration between sales, marketing, and client service +Built a forecasting tool to more accurately predict bookings and revenue recognition +Built lasting relationships with agencies and clients resulting in high renewal rates +Clients Included: Absolut, Patron, Ketel One, Jose Cuervo, Johnnie Walker, Jenn-Air, Le Creuset, and more
Tasting Table is the modern media brand for a new generation of food & drink enthusiasts.
Associate
2006 - 2008
Triage audits hospital claims identifying and collecting underpayments from insurance companies, quantifying hospitals’ errors, improving their self-sufficiency, and mitigating risk in their contracts Milestones: +Compiled and presented underpayment analysis, trends, and recommendations to multi-hospital CFO and business office director +Gained a working knowledge of managed care payment system +Scrutinized contracts for loopholes, statute of limitations, and opportunities for risk +Contributed to projects in Philadelphia, Dallas, Atlanta, and Tampa with HCA and Tenet (two of the largest hospital systems in the US)