PL

Peter Lee

General Partner at Embark Ventures

Los Angeles Metropolitan Area

Overview

Work Experience

  • Founder and General Partner

    2017 - Current

    Embark Ventures is a Los Angeles based venture capital firm focused on early-stage investments. We are focused on frontier/deep tech where proprietary technology creates a defensible competitive advantage. Specific areas of interest include robotics, applied AI/ML, advanced manufacturing, and neurotech/BCI. Representative investments include Parallel Systems, SafeAI, Optimal Dynamics, Machina Labs, Rugged Robotics, InVia Robotics, and Truvian Health.

  • Member Board of Directors

    2019

    Innovative industrial robotics company focused on manufacturing automation starting with sheet metal forming. Led the initial Seed round.

  • Member Board Of Directors

    2009

    Leading connected TV advertising technology company. Led the initial Seed round.

  • Member Board of Directors

    2009

    Highly profitable and growing travel technology company focused on employee travel

  • Managing Partner

    2009

    Early stage venture investing. Internet, SaaS, Digital media, e-commerce, mobile, ad-tech. Los Angeles and Southern California focus. Seed and Pre-Seed/angel focused. Representative investments include MNTN, Embrace, Crexi, and Bridg.

  • Investment Professional

    2007 - 2009

    Early stage Digital Media and IT venture capital investments.

  • Associate

    2006 - 2007

    Associate at Clearstone Venture Partners - venture capital firm based in Santa Monica with offices in Menlo Park and India. Specifically focused on technology/IT investments - both consumer and enterprise - with an emphasis on Southern California deals. Highlights from their past investments include Paypal (acquired by Ebay), Overture (acquired by Yahoo), United Online (Juno, Netzero), WeddingChannel.com, etoys, Good Technology, Meru Networks, and MP3.com.

  • Managing Director

    2005 - 2006

    Managing Director for a boutique consulting firm focused on advising and retained search for VC funded startup companies.

  • VP Product Management

    2005 - 2005

    Ran all technical operations (Engineering project management, quality assurance, and IT) for digital media startup.

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