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Peter Lee
General Partner at Embark Ventures
Los Angeles Metropolitan Area
Overview
Peter Lee is the Founder and Managing Partner of Embark Ventures, focusing on robotics and autonomy in manufacturing and industrial sectors in the Los Angeles Metropolitan Area. With a background that includes roles at Baroda Ventures and GoldPocket Interactive, Peter has successfully invested in companies like Machina Labs and Policygenius, demonstrating expertise in venture capital and strategic leadership in board positions.
Peter Lee's career highlights include founding Embark Ventures and making successful investments in companies like Machina Labs and Policygenius, showcasing his proficiency in venture capital and strategic decision-making. His roles at Baroda Ventures and GoldPocket Interactive have also contributed to his expertise in the field, positioning him as a key player in the Los Angeles entrepreneurial ecosystem.
Work Experience
Founder and General Partner
2017 - Current
Embark Ventures is a Los Angeles based venture capital firm focused on early-stage investments. We are focused on frontier/deep tech where proprietary technology creates a defensible competitive advantage. Specific areas of interest include robotics, applied AI/ML, advanced manufacturing, and neurotech/BCI. Representative investments include Parallel Systems, SafeAI, Optimal Dynamics, Machina Labs, Rugged Robotics, InVia Robotics, and Truvian Health.
Member Board of Directors
2019
Innovative industrial robotics company focused on manufacturing automation starting with sheet metal forming. Led the initial Seed round.
Machina Labs is a mechanical and industrial engineering and manufacturing company that automates metal forming and fabrication processes.
Raised $48,300,000.00 from Congruent Ventures, NVentures, Alumni Ventures, Embark Ventures, Trajectory Ventures and Innovation Endeavors.
Member Board Of Directors
2009
Leading connected TV advertising technology company. Led the initial Seed round.
MNTN Performance TV is a CTV advertising platform with targeting, measurement, and optimization for amplifying marketers' performance goals.
Raised $185,800,000.00 from Bonfire Ventures.
Member Board of Directors
2009
Highly profitable and growing travel technology company focused on employee travel
The Company is the market leader in the space with a broader range of services than any other competitor.
Raised $3,000,000.00 from Gerbera Capital, Fondo de Fondos, Baroda Ventures and Thayer Ventures.
Managing Partner
2009
Early stage venture investing. Internet, SaaS, Digital media, e-commerce, mobile, ad-tech. Los Angeles and Southern California focus. Seed and Pre-Seed/angel focused. Representative investments include MNTN, Embrace, Crexi, and Bridg.
Baroda Ventures caters to Los Angeles-based digital media companies with pre-seed and seed stage investments.
Fellow
2008 - 2010
Co-investment VC firm supporting the mission of the Kauffman Fellows
Investment Professional
2007 - 2009
Early stage Digital Media and IT venture capital investments.
Prism Ventureworks has 5 funds with $1.25 billion in investments. Their most recent fund is for $250M which was raised in June 2005. Each
Associate
2006 - 2007
Associate at Clearstone Venture Partners - venture capital firm based in Santa Monica with offices in Menlo Park and India. Specifically focused on technology/IT investments - both consumer and enterprise - with an emphasis on Southern California deals. Highlights from their past investments include Paypal (acquired by Ebay), Overture (acquired by Yahoo), United Online (Juno, Netzero), WeddingChannel.com, etoys, Good Technology, Meru Networks, and MP3.com.
Founded by Bill Elkus in 1998, Clearstone Venture Partners is a venture capital firm with offices in Santa Monica and Menlo Park,
Managing Director
2005 - 2006
Managing Director for a boutique consulting firm focused on advising and retained search for VC funded startup companies.
VP Product Management
2005 - 2005
Ran all technical operations (Engineering project management, quality assurance, and IT) for digital media startup.