Peter Livingston
Founder of Unpopular Ventures.
Peter Livingston
Founder of Unpopular Ventures.
Miami, Florida
Overview
Work Experience
Founder + General Partner
2019 - Current
Our goal is to invest in the best early-stage technology companies before they become popular. We believe the best opportunities in life can be found on the road less traveled - and especially so when it comes to startups. Because innovation usually emerges on the fringes, or challenges the status quo, the highest returns often result from taking positions that are "non-consensus and right." Most of the startups that changed the world were unpopular in the beginning - including Google, Airbnb, and many others. Our aim is to support the category-defining companies of tomorrow, that probably aren’t obvious today. To this end, we partner with outstanding teams who create new markets, pursue ideas which others initially dismiss, conquer overlooked geographies, operate in underestimated verticals, or take on challenges with daunting odds. All of our portfolio companies have the potential to grow at least 100x. We help them turn their visions of the future into reality. Although we venture off the beaten path, startups we backed early on have raised follow-on financing from some of the best investors in the world, including Sequoia Capital, Andreessen Horowitz, Founders Fund, Index Ventures, First Round Capital, Initialized, Floodgate, Craft Ventures, and many more top-tier VCs. We started as a syndicate in early 2019, launched our rolling fund in 2021 - and now invest from both of these entities simultaneously. We have invested $71M across >450 companies, which has grown into $183M of portfolio value. Our check size ranges from $25k to $1M. Website: unpopular.vc
Investor
2020
First investor (besides YC) and the biggest investor in their first two rounds. Jeeves was last valued at $2.1B.
Investor
2019
We (UV) led Yassir's seed round in 2019. The company has grown into the leading super app in Francophone Africa.
Investor
2021
We (UV) invested in Zepto's first round during YC in 2021. Zepto was last valued at $5B.
Angel Investor
2012
Angel Investor for 12+ years with investments in several hundred startups.
Founder, CEO
2011 - 2012
Lifesquare was a digital health company, backed by Kleiner Perkins Caufield & Byers, that leveraged mobile and cloud technologies to make health information more portable and interconnected. Sadly, this startup didn't work out.
First Engineer
2007 - 2010
First employee and first engineer at iRhythm, which IPO'd in 2016, is valued ~$3B, and has sold millions of devices for the diagnosis of cardiac arrhythmias. While there, I oversaw everything related to Mechanical Engineering and Materials Science for all of the company's products, and led the development of the first generation of iRhythm's flagship product, the Zio Patch.