Phin Barnes

Co-Founder

2021 - Current

The best companies have incredible people, world class products, superior distribution and access to capital. The General Partnership is designed for maximum impact in each of these areas for the select group of founders we serve.

Partner

2012 - 2021

Principal

2009 - 2012

Summer Apprentice

2008 - 2008

Summer Associate

2008 - 2008

Founder

2005 - 2007

Consulted for MTV Networks and American Express on marketing and product initiatives

Chief Marketing Officer / Founder

2003 - 2006

After training for an Ironman in 2002, I wanted to build fitness technology and founded responDESIGN to do it. The company developed and published Yourself!Fitness, the first fitness game for Xbox and PlayStation 2. As Founder and Chief Marketing Officer, I managed product, marketing and distribution and secured retail partnerships with Nordstrom and Best Buy as well as promotional partnerships with Procter & Gamble and McDonald’s.

Creative Director

1997 - 2003

As the Creative Director for Footwear, I led product direction, managed relationships with national retail accounts, and created the initial concept for the signature AND 1 marketing property — the AND 1 Mix Tape. Over 6 years, I helped scale AND 1 Basketball from $15 million to over $225 million in revenue.