Pormer Sarram
Founder of Visito
Pormer Sarram
Founder of Visito
San Francisco, California
Overview
Work Experience
Co-founder & CEO
2023 - Current
Visito is the conversational AI platform for hospitality. Automate guest messages on WhatsApp, Instagram, and Facebook with ChatGPT and other LLMs. Integrated directly with your Property Management Software. This means more direct bookings, lower support costs, and happier guests. Learn more at www.visitoai.com.
Chief Investment Officer & LP
2020 - 2023
Bridge Partners is empowering Latin America's entrepreneurs and is led by founders and business leaders from across the region. 2020-2021: CIO • Helped start the 1st Fund focused on pre-seed and seed-stage startups in Latin America • Evaluated over 150 startup opportunities across LatAm and made 10 investments • Defined the investment framework to evaluate startups across LatAm and set up the operating infrastructure for the fund 2021-present: LP
Head of Eater Operations, Latin America
2018 - 2020
• Hired and led a high-performing 8-person team and set the strategy for customer engagement in 15 countries and 100+ cities • Oversaw a 9-figure promotional budget and grew monthly users by over 300% to over 5M ($2B+ gross booking run rate) • Launched Uber Rewards products, increasing engagement 100%+ YoY, highest increase globally • Organized a COVID-19 response throughout Latin America and drove 1M+ incremental orders to the platform at 99.8% of budget target
Founding Team (YC W17)
2017 - 2018
Insurance distribution platform backed by Y Combinator, NEA, Index, and Felicis. Led sales, customer success, and marketing. • Joined pre-launch and led monetization strategies, identified initial 5K+ prospects, and built demand generation functions. • Signed company’s first 60+ partners, ahead of goals, resulting in 700K+ price quotes on e-commerce platforms such as Shopify and Magento.
Director, Growth Strategy
2012 - 2017
SquareTrade was acquired by Allstate (NYSE: ALL) for $1.4B in cash. Reported to the CEO and managed ~1/3 of the company’s revenue (focused on e-commerce) with $3B+ of electronics under protection. Promoted 3 times during my tenure. • Full P&L responsibility for Amazon, Kindle, and eBay e-commerce partnerships and grew the business to 9-figure revenue. • Led real-time pricing initiatives on 50M+ units on Amazon and more than doubled category position. • Signed a 3-year exclusive deal with Kindle and launched plans in the US and Europe, increasing unit sales by 180%+ YoY. Previous roles: • Director, Performance Marketing • Senior Manager, Product Analytics • Manager, Marketing Analytics
Analytics Manager
2011 - 2012
Customer acquisition and retention for the Membership Rewards program. • Joined an Amex joint venture pre-launch and grew members from ~0 to 200K in 6 months by building predictive models on Amex’s portfolio of cardholders. • Identified a competitor set of 300+ brands and built look-alike models based on cardholder activity, acquiring an additional 60K+ members.