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Priya Purewal

Investor at Smash Capital

Los Angeles Metropolitan Area

Overview 

Priya Purewal is a Venture Investor at Smash Capital, with prior experience at March Capital, Amplifyher Ventures, and Bowery Capital. She holds an MBA from Columbia Business School and has a background in financial analysis, management, and business intelligence, specializing in investing in various sectors including games, entertainment & sports, gaming/eSports, marketplaces, and consumer internet in the Los Angeles/Southern California region.

Work Experience 

  • Venture Investor

    2022 - Current

    Smash Capital is a venture capital fund based in Los Angeles and New York City focused on high growth consumer, software, and technology companies.

Smash Capital is a Emerging growth and later stage consumer internet and software VC firm.

  • Venture Investor

    2020 - 2022

    March Capital is a top-tier venture capital & growth equity firm headquartered in Santa Monica, California and investing globally since 2014.

March Capital is a venture growth firm that seeks to invest in the digital transformation of cloud-based software.

  • MBA Associate

    2019 - 2020

    Amplifyher Ventures is an early-stage venture capital fund based in NYC that is focused on investing in female founded startups.

Amplifyher Ventures is a venture capital fund invests in early-stage businesses built by outstanding women.

  • MBA Associate

    2019 - 2019

    Bowery Capital is an early-stage venture capital fund investing in business software focused on helping its founders build the next generation of B2B market leaders.

Early-stage venture capital investors focused on helping our founders build the next generation of B2B market leaders.

  • MBA Associate

    2019 - 2019

    SWAT Equity Partners is a venture capital firm formed to discover and invest in emerging entrepreneurial consumer brands.

SWAT Equity Partners is a venture capital firm for emerging entrepreneurial consumer brands.

  • Senior Consultant

    2014 - 2018

    Working as a Technology Consultant, Priya gained extensive experience in analytics, financial reporting, strategic assessments, fintech solution implementations, and visualization dashboards. At Deloitte, Priya took on roles to manage fintech implementations across global organizations, streamline business processes, create functional and technical designs, accelerate project delivery timelines, and work with teams in multiple countries. Her time at Deloitte allowed her to work in a variety of industries; she served clients in Financial Services, TMT (Technology, Media, and Telecommunications), Consumer and Product Goods, and Professional Services. Additionally, Priya worked on a variety of entrepreneurial initiatives at Deloitte, including consulting for grassroots organizations in Central America and working with Deloitte’s Future of Mobility team. In June 2018, she was promoted to Senior Consultant.

Deloitte Tax is an advisory firm that provides tax preparation and advisory services.

  • Summer Analyst

    2013 - 2013

    TMT/Realty Management Division

Goldman Sachs is a multinational financial services firm providing securities, investment banking, and management services.

  • Summer Analyst

    2012 - 2012

NTT Data specializes in SAP services for enterprises and offers IT consultation, application and cloud management, and SAP implementation.

  • Bioinformatics Research Intern

    2011 - 2011

Articles About Priya

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