Priyanka Srinivasan
VP, Product Marketing at Verkada
Priyanka Srinivasan
VP, Product Marketing at Verkada
San Francisco, California
Overview
Work Experience
VP, Product Marketing
2023 - Current
I lead product, customer, and content marketing as well as localization
Verkada is a cloud-based physical security platform provider helping enterprises operate safer, smarter buildings.
Raised $444,299,996.00 from Felicis, Lightspeed Venture Partners, Alkeon Capital, Section Partners, Meritech Capital Partners, Friends & Family Capital, Quiet Capital, Sequoia Capital, Linse Capital and Felicis.
Sr. Director, Head of Product & Expansion Marketing
2022 - 2023
Transforming how real estate is transacted. I led all product, expansion, customer, and partner marketing efforts across multiple products and audiences, managing a team of talented marketers. Promoted from Director to Sr. Director.
Director, Product Marketing
2020 - 2022
Qualia is the leading digital real estate closing platform used by over half a million real estate and mortgage professionals.
Raised $160,000,000.00 from Leblon Capital.
Head of Product Marketing, Gainsight PX
2020 - 2020
- Gainsight was acquired by Vista Equity Partners for $1.1B in December 2020 - Led all aspects of go-to-market for the Gainsight PX business, our product engagement and analytics platform, which saw 300%+ growth in the 2020 fiscal year
Director, Product Marketing
2018 - 2020
- Led messaging, positioning, and all other GTM efforts for our Enterprise business; partnered extensively with Sales and Account Management leadership to deeply understand the Enterprise buyer and enable our sales team to land and expand Gainsight into larger accounts - Fully owned and launched our RO (Revenue Optimization) product, a solution targeted at Account Management leaders to help them reduce revenue leakage and identify expansion opportunities; rapidly scaled it from $0-$1M in ARR with several marquee customers; remains our most successful (in terms of revenue) new product launch to-date - Provided product positioning, messaging, and outbound demand gen support to our New Verticals initiative in an effort to further expand Gainsight into industries beyond traditional B2B SaaS
Senior Manager, Business Operations
2017 - 2018
Led a high-performance team responsible for executing on cross-functional, go-to-market related projects
Gainsight is a technology company that offers a range of software for optimizing the customer experience and improving product analytics.
Raised $156,250,000.00 from Lightspeed Venture Partners, Bain Capital Ventures, Insight Partners, Salesforce Ventures, Founders Circle Capital, Cisco Investments, Bessemer Venture Partners and Battery Ventures.
Investor
2016 - 2017
Early stage investing, operations at portfolio company Medium
Investing in entrepreneurs who are reimagining trillion-dollar industries across planetary, human, and economic health.
Manager, Business Operations
2014 - 2016
Led go-to-market strategy for several products including Twitter Video, Twitter Audience Platform, and Twitter Customer Service; member of a small, high performance team that reported into COO
X is a social networking platform that allows its users to send and read microblogs.
Raised $12,869,191,511.00 from Greenlight Capital, Binance, Litani Ventures, Qatar Investment Authority, Qatar Holding, The Lawrence J. Ellison Revocable Trust, Fidelity, Alwaleed Bin Talal, Sequoia Capital and Vy Capital.
Senior Associate Consultant
2011 - 2012
Member of the Private Equity and TMT (Tech, Media, Telecom) practices with a short stint in our South Africa office; managed and mentored more junior Associate Consultants
Associate Consultant
2009 - 2011
Program Manager
2008 - 2009
Clinton Foundation is a non-profit foundation established by Bill Clinton, a former President of the United States.