Priyanka Srinivasan

VP, Product Marketing

2023 - Current

I lead product, customer, and content marketing as well as localization

Sr. Director, Head of Product & Expansion Marketing

2022 - 2023

Transforming how real estate is transacted. I led all product, expansion, customer, and partner marketing efforts across multiple products and audiences, managing a team of talented marketers. Promoted from Director to Sr. Director.

Director, Product Marketing

2020 - 2022

Head of Product Marketing, Gainsight PX

2020 - 2020

- Gainsight was acquired by Vista Equity Partners for $1.1B in December 2020 - Led all aspects of go-to-market for the Gainsight PX business, our product engagement and analytics platform, which saw 300%+ growth in the 2020 fiscal year

Director, Product Marketing

2018 - 2020

- Led messaging, positioning, and all other GTM efforts for our Enterprise business; partnered extensively with Sales and Account Management leadership to deeply understand the Enterprise buyer and enable our sales team to land and expand Gainsight into larger accounts - Fully owned and launched our RO (Revenue Optimization) product, a solution targeted at Account Management leaders to help them reduce revenue leakage and identify expansion opportunities; rapidly scaled it from $0-$1M in ARR with several marquee customers; remains our most successful (in terms of revenue) new product launch to-date - Provided product positioning, messaging, and outbound demand gen support to our New Verticals initiative in an effort to further expand Gainsight into industries beyond traditional B2B SaaS

Senior Manager, Business Operations

2017 - 2018

Led a high-performance team responsible for executing on cross-functional, go-to-market related projects

Investor

2016 - 2017

Early stage investing, operations at portfolio company Medium

Manager, Business Operations

2014 - 2016

Led go-to-market strategy for several products including Twitter Video, Twitter Audience Platform, and Twitter Customer Service; member of a small, high performance team that reported into COO

Senior Associate Consultant

2011 - 2012

Member of the Private Equity and TMT (Tech, Media, Telecom) practices with a short stint in our South Africa office; managed and mentored more junior Associate Consultants

Associate Consultant

2009 - 2011

Program Manager

2008 - 2009