RR

Ra Roath

Founder of Kappboom Inc.

San Jose, California

Overview

Work Experience

  • Founder/CEO

    2009 - Current

    Over 2 Billion mobile ads were served monthly through our mobile platform before it was acquired by Google (AdMob)--And then quickly grew to 30 Billion mobile ads per month. Now at Kappboom, over 100 million users have downloaded our mobile apps and games. Our servers handle over 12 Billion requests each month.

  • AdWhirl

    2009 - 2010

    Raised $1M in funding. Cofounder and Co-President. AdWhirl assets acquired and open sourced by AdMob in August, followed by $750M stock acquisition by Google in November. AdWhirl was created to solve low mobile ad fill rate problems for my own mobile apps. During AdWhirl's creation, I rejected discussions with Zynga to acquire my mobile applications along with AdWhirl, and kept AdWhirl independent with my cofounder. Later, AdWhirl's growth became phenomenal, growing from 100K monthly ad impressions to 200M in just a few months. This was quickly followed up with a ~$1M seed round from Foundation Capital, and was closed off before KPCB and Sequoia Capital could participate in the round. After acquisition and at AdMob, we ran 2 Billion monthly impressions. Now, in Google's hands, AdWhirl runs close to 30 Billion monthly impressions and is the de-facto mobile advertising mediation layer in the world.

  • Chairman

    2007 - 2009

    Investor, Cofounder and Chairman of Webworks & Applications Inc. Webworks produces high quality utility-based web and mobile applications used by millions of users.

  • Senior Software Engineer

    2006 - 2009

    iPhone SDK, Objective-C. C# .NET, Ruby on Rails, javascript. PHP. MySQL, MSSQL. 3rd-party Integration. Server Engineer. Mobile Client Engineer.

  • CTO

    2006 - 2006

    Managed all technological aspects of the company, from code design and implementation to scaling of server infrastructure.

  • Senior Product Development Engineer

    2004 - 2006

    Participated in a number of key roles, including the management of a team to produce a high-profile chip that utilized cutting-edge MirrorBit technology. Helped ramped key products worth hundreds of millions in annual revenue.

  • Firmware Engineer II

    2003 - 2003

    Key member of the Enterprise Server team to produce 4/8/16/64-way server machines that utilize cutting-edge x64 Itanium processors. Helped develop an OS from scratch using C++.

  • Embedded Robotics Systems Engineer

    2003 - 2003

    Solely developed the hardware and software aspects of an autonomous robotics machine with microcontrollers, RFIDs, encoders, piezoelectric materials, load cells, encoders, and oscilloscopes. Wrote software in C.

Relevant Websites