Rachel ten Brink

General Partner and Founder

2021 - Current

Red Bike Capital is an early stage VC fund that invests in verticals that are primed for disruption and growth. * We invest in early stage, US-based SAAS, Health & Wellness, and Fintech.
 * We are founders ourselves, have 30+ years of experience with an authentic connection to the startup ecosystem and a strong track record in asset management, including founding and scaling a Y Combinator-backed startup to $100M in revenue, deploying $2B in assets, and sourcing deals via relationships with top founders and accelerators. 75% of our deal flow is founders referring founders.
 * We are hand-on investors, able to secure allocation in many deals delivering true value-add across GTM, Growth and Revenue.
 * Latino and woman-led early stage fund based in New York.

Board Member

2021

Board Member

2021 - 2023

Acquired

Partner

2019 - 2020

Five Four Ventures (“FFV”) is an incubation and venture capital firm located in New York City and San Francisco. FFV builds businesses and makes early stage investments across technology, entertainment and lifestyle. FFV was spun out of Broadway VIdeo Ventures, the investment and digital media arm of Lorne Michaels’ global media company (SNL, The Tonight Show Starring Jimmy Fallon, 30 Rock).

Co-Founder and CMO

2013 - 2019

Scentbird revolutionizes the way we perfume by offering a digital subscription that lets members choose from 450+ designer perfumes each month. As one of the fastest growing beauty subscription services, Scentbird has most recently expanding into makeup and skincare.

Co-Founder and CMO

2016 - 2018

Deck of Scarlet is a makeup subscription. We release a new palette in collaboration with a top makeup artist or influencer every 2 months. Be a burst of color in a black and white world.

Senior Director

2012 - 2014

Reporting to CMO & Senior Management on Strategic Marketing initiatives including brand equity, Brazil taskforce, Red Door Spa flagship, repositioning of John Varvatos Brand, development of Wildfox partnership.

Executive Director, Global Marketing Lab Series

2010 - 2012

Responsible for global volume and profit commitment of Lab Series (#1 Prestige Men’s Skincare brand globally). Grew business +31% in 12 months by focusing on Digital/E-Commerce, Key Markets, and Innovation. Managed team of 3, reported to VP/GM. • Developed strategic plan to doulbe size of brand in 36 months- including global creative platform, ecommerce/ digital marketng focus, new channel distribution, and star launch. • Led online-marketing plan and investments in, SEM, SEO, affiliate marketing, mobile, partnerships, display ads, and retargeting. Redesign ecommerce site. Consulting Assignments: Coach Fragrance, Bumble and bumble

Brand Director

2009 - 2010

Developed Cazadores in the US (#1 Premium Tequila globally), driving +10% growth. Responsible for business strategy, creative development, and promotional strategy. Managed team of 4, reported to VP of Marketing. • Led UFC partnership • Created Marketing Strategy focusing on core Hispanic target.

Executive Director, Global Marketing for Skincare

2005 - 2008

Responsible for global volume and profit commitment of Re-Nutriv ($250MM, skincare and make-up), and Body & Sun ($50MM). Managed team of 3, reported to VP of Global Marketing. • Refined positioning to elevate luxury platform. Expanded into incremental categories to add +$25MM in sales. Managed relaunch of Re-Nutriv Make-Up, redefining brand equity and launching innovation to grow sales +27%.