Rachel Tipograph
Founder & CEO of MikMak
New York City Metropolitan Area
Overview
Work Experience
Founder & CEO
2014 - Current
MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales. MikMak's clients include Bacardi, Colgate, Hershey, L'Oreal, Unilever and many more. MikMak holds the U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns. MikMak's investors include Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Pioneer Fund, Bazaarvoice founder Brett Hurt, HookLogic founder/CEO Jonathan Opdyke and founding CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.
MikMak is a platform that enables traditional brick-and-mortar brands to gain insights & view the activity of major online retailers.
Raised $14,000,000.00 from Wavecrest Growth Partners, Lunch Partners, John Roswech, Brett Hurt, Luminari Capital, Brave Ventures, Jonathan Opdyke, Madrona, Harry Kargman and David Shim.
Co Host
2020
MikMak Founder & CEO, Rachel Tipograph, and Profitero’s President, Sarah Hofstetter, tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode, they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Investor
2021
Harlem Capital is a venture capital firm on a mission to change the face of entrepreneurship by investing in 1,000 diverse founders over the next 20 years.
Investor
2018
Making seed investments on behalf of Cleo Capital. Minority founders (women, people of color, LGBTQ), please reach out to me. Let's change this game together! It's easy to get in touch, just DM me on LinkedIn with your pitch deck.
Advisor & Angel Investor
2012
Provide business development, marketing and product development consultancy and investments to early stage start-ups within ad tech and consumer goods. Companies: Glimpse, GREATS, Niche, Nomi, Second Funnel.
Global Director of Digital and Social Media
2011 - 2014
Built a global digital and social media practice from the ground up. Oversaw all digital and social media brand strategy, implementation and measurement. "Made Gap cool for the first time since Bill Clinton was President." Rocked out in denim.
The Gap is an American worldwide clothing and accessories retailer.
Strategist
2009 - 2011
Broke the world record for most amount of digital strategists under one roof. Spent my days solving complex problems with a digital mindset for organizations such as PepsiCo, GE, Levi's and many others.
Undercurrent provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands.
Digital Marketing Consultant/Reverse Mentor
2008 - 2009
Taught Time Warner's top executives about how the internet will completely disrupt their businesses. Greatest college job.
Marketing Intern
2008 - 2008
Miramax produces and distributes films and television series in United States and internationally.
Raised $675,000,000.00 from ViacomCBS.
Creative Services Intern
2008 - 2008
CLICK THE LINK TO SUBSCRIBE TO SHOWTIME IS AN AMERICAN PREMIUM CABLE AND SATELLITE TELEVISION NETWORK.
Education
B.A.
2005 - 2009
Bachelor's Degree
2005 - 2009