Rachel Weiss

VP

2022 - Current

Strategic Venture Capital Investor for L’Oreal.

VP Strategy and Growth

2018 - 2022

VP, Digital Innovation and Entrepreneurship

2013 - 2018

Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. Currently, she is responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across L’Oréal USA. She is also responsible for new digital business ventures and partnerships at the company. Weiss leads relationships with VC firms and entrepreneurs to identify first-to-market opportunities for the beauty industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital. This program supports women in the digital space by identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities.

VP, Digital Strategy and Innovation

2010 - 2013

Lead strategy for social media, channel and media investment, business development and digital innovation. I am focusing in 2012 on gaming, mobile, and new business digital business models working with early stage start-ups, VCs and investors. Lead L'Oreal Women in Digital program focused on entrepeneurship. Achievements include 2011 Forrester Groundswell Award for best B2B program, Webby award winning web sites and social media programs along with first-to-market digital and mobile programs with an eye on bottom line sales and brand engagement. My goal is to provide and persuade our variety of customers with the information they need in the digital channels they prefer and spend time.

Sr. Director, Interactive Marketing

2007 - 2010

Lead team responsible for digital marketing strategy for L'Oreal professional product brands. I have conceived and launched best in class digital marketing initiatives (B2B and B2C) including a social media website designed exclusively for the salon industry, facebook applications to promote product launches and a popular video series and brand channel on YouTube. I am able to identify where a brand's customers make purchase decisions and provide compelling and engaging digital experiences to attract and retain profitable customers.

Vice President, ebusiness, New Channel Development, Innovation and Media

2005 - 2007

Digital Strategist for new customer acquisitions including product strategy, creative development, emerging channel development, media strategy and buying and innovation. Along with managing a multi-million dollar media budget for all credit card portfolios, I was responsible for developing and implementing new channel tests including using mobile, social media and new online products to acquire profitable customers.

Online Marketing Manager

2002 - 2005

Direct, develop and implement a corporate marketing plan including strategies and campaigns to achieve goals for traffic, revenue, profitability and optimal market position for Frommers.com, CliffsNotes.com and Dummies.com.

Senior Writer, Content Strategist

2000 - 2000

Novix Media was a start-up company focusing on building a youth marketing portal. The company ran out of funds and the site never launched. I managed content strategy and wrote articles for ironminds.com, a pre-era Huffington post type of website.

Online Marketing Manager

1998 - 2000

Provided online advertising, PR and marketing support for Sony's Innovation division supporting online branded games. Managed advertising and metric reports for Sony online gaming properties including Wheel of Fortune!, Jeopardy! and Trivial Pursuit. TheStation.com was modeled on both consumer and hard core gaming properties.

Marketing and PR Associate

1996 - 1998

Marketing, licensing and PR support for Lorne Michael's production and entertainment company creating video reels, writing press releases and managing industry events representing properties including Saturday Night Live, Kids in the Hall and Conan O'Brien.

Executive Assistant

1995 - 1996

Associate

1992 - 1995

Programmer for International Children's Television Festival