Rafa de la Guia
Partner at Quona Capital
Rafa de la Guia
Partner at Quona Capital
Mexico City
Overview
Work Experience
Partner
2021 - Current
Quona Capital is a venture capital firm investing in financial technology platforms in emerging markets. We back innovators enhancing the quality and availability of financial products and services for underserved consumers and enterprises through business model innovation and smart leveraging of technology.
Principal
2019 - 2021
Founder
2018
Executive coach for startup founders, executives, and nonprofit leaders Teams@Haas coach – UC Berkeley coaching program to support MBA & Exec student teams Advisory services for startups and investors: fundraising, strategy, and finance
Board Member
2018
Laboratoria empowers young women from disadvantaged backgrounds by giving them access to education and work in the digital sector. With training centers in Lima, Santiago de Chile, Mexico City, São Paulo, and Bogotá, Laboratoria is becoming the leading source of female tech talent in Latin America.
Principal
2015 - 2018
ON backs entrepreneurs who share a commitment to advancing social good at the pace and scale the world needs today. We believe market forces can be a potent driver for change, and invest in both for-profit businesses and nonprofit organizations. Sourced, executed, and managed investments in Education and Emerging Technologies in Latin America and the US. Co-developed the Education strategy (now Imaginable Futures), and helped build our Latin America practice as the first on-the-ground investment professional. Designed and led ON's investment training program (origination, diligence, execution, portfolio management). Proud backer of inspiring entrepreneurs at Code.org, Digital House, Dr.Consulta, Geekie (acquired by ARCE), Guten News (Árvore), Laboratoria, LearnZillion (Weld North Education), MissionU (WeWork), Platzi, Reach Capital, RippleWorks, and Socratic (Google).
Investment Associate, Access to Capital
2012 - 2015
Supported the sourcing, evaluation, and portfolio management of investments in Consumer Internet and Mobile, Education, and Financial Inclusion in Emerging Markets. Co-developed the firm's investment strategies in Entrepreneurial Ecosystems and Mobile in Emerging Markets. Executed and managed investments in Elevar Equity (two funds), Endeavor, FINAE, GSMA MDI, Mimoni (acquired by Gentera), Range Networks (AMN), and UP Global / Startup Weekend (Techstars).
Summer Portfolio Associate & Consultant
2011 - 2011
Developed the strategic roadmap for expansion into Latin America (office opened in 2012). Analyzed exit strategies for portfolio organizations, and assessed the WASH initiative.
Consultant
2010 - 2010
Co-led the project to launch Adobe Capital, an impact investment fund supporting social and environmental entrepreneurs in Mexico. Advised management on strategic planning and operational improvements for the business accelerator unit, and the design of the Latin American Impact Investing Forum.
Portfolio Associate
2007 - 2010
Managed a portfolio of over 20 performing and non-performing assets ($1.0 billion). Co-originated and executed LBO financings (>$200 m) and a mezzanine-led restructuring. Collaborated in the fundraising efforts for two funds.
Analyst - Global Healthcare Team
2006 - 2007
Advised healthcare companies on M&A, joint ventures, and public and private financings.
Summer Analyst - Spain
2005 - 2005
Supported the due diligence teams and prepared the preliminary synergies analysis for Gas Natural unsolicited tender offer for Endesa (largest M&A deal in Europe at the time).