Rahul Aswani

Founder & CEO

2023 - Current

Launched 10xers Labs & GrowEasy SaaS Labs's Canada Office

Founder & CEO

2021

Launched 10xers Labs & GrowEasy SaaS Labs's UAE Office

Founder & CEO

2019

Building a company that I wish existed when I was starting up. A company that acts more like an extended team to an early stage startup and less like an agency. 10xers Labs is a mix of seasoned startup operators from our network and enthusiastic full stack engineers, hackers, product designers working with with our partners to realise their vision of changing the world.

Product & Strategy Consultant/Fractional CPO

2019

Consulting on Product Management, Growth, Engagement and Strategy - Independently and - via Toptal - a community of top 3% global talent. - Early Stage Startups: Working closely with the founding team on customer development (target user identification), customer interviews, customer journey mapping, prototyping, problem-solution fit, idea validation, hypothesis formation and validation, business model generation, launching, pitch deck preparation, pivoting and MVP development. - Growth Stage Startups: Helping teams improve over their PMF. Setting product vision, product road mapping, roadmap prioritisation, agile product development, scrum practises, product delivery, go-to-market strategy, analytics, KPI improvement, growth, monetisation, improving user engagement/retention and org structuring. - Enterprises/Small Medium Companies: Helping internal teams with adopting and transitioning to digital, agile software development, scrum, systems redesign, scaling, business process management, data-driven product development, product launches and setting organisation best practises. connect at rahul@rahulaswani.com

Product Management Mentor

2020 - 2020

Product Manager is emerging to be the key role not just in tech but for any company which wants to survive in this digital decade. Also, it's not just a role in the west anymore, the demand for product management professionals has seen a 2-3x increase in India and SEAsia. As a way of giving back to the startup community which has taught me so much. I am doing my bit in shaping up the next generation of product managers who will go on to build the next set of useful products which make our lives easier every day. Mentoring and collaborating a few aspirants personally, if you would like to collaborate on a project feel free to reach out.

Leading Products for Trust & Safety, Captain Quality & Fraud

2018 - 2019

Going further deep into the rabbit hole of Ridehailing industry. This time I am making sure our captains* feel safe while working with us and so do our customers. Driving the captain and customer safety charter along with improving the quality of service delivered to our customers by our captains. Apart from delivering products and helping other PMs, I am helping set the right processes at Careem. *At careem we refer our driver partners as captains to give the respect this profession deserves.

Product Management

2016 - 2018

The cross-functional team I led built Driver Platform at Go-Jek, with the needs and aspiration of millions of Drivers at the core of it. Driver Platform is a product vertical in itself while also spreading across horizontally to support all the 18 businesses and hence acts as a platform on top of which Go-Jek delivers its services to our Millions of daily active customers. Transportation & Logistics are Go-Jek's Biggest strength and the catalyst of its Growth, the supply side consists of 4 categories of drivers for whom we build 4 mobile apps. * Go-Jek * Go Car * Go BlueBird * Go Kilat Managing the Platform was a big challenge but it allowed me to wear multiple hats and work across the spectrum of * Product - Envisioning the future of the platform. Strategising the roadmap and breaking it into tactical work streams - Defining the right Engagement, Retention, Growth and Health metric for Business KPIs - Translating driver's behaviours into features and bring behavioural changes beneficial to the business via product features - Solving big and small problems with our Drivers to deliver a smooth experience * Technology - Building our 4 Android apps with specific features targeted towards Indonesian culture and scale - Fixing problems to the most granular levels and maintaining the stability of the platform * Security - Securing drivers from identity theft & monetary losses - Securing Go Jek from fraud, identifying and fixing security gaps on the mobile front * Delivery - Shipping features in a 1 weak iteration, with a consistent output velocity - Prioritising the features to create higher impact and maximising global minima - Supporting other business verticals by delivering features on driver apps All this and the impact we created in the lives of those drivers wouldn't have been possible without my awesome team.

Product Management - Growth Strategy

2016 - 2016

Led the Demand side of a lean growth team - Built a Segmentation engine to create dynamic on the fly user segments used by all teams at Ola - Ran A/B & multi-variant experiments on discount & offer to improve user conversion & retention - Designed frameworks for top 7 city teams to achieve their monthly/weekly booking targets

Product Management - Consumer Experience

2015 - 2016

As a Product Manager for consumer experience I built features to improve conversion funnel - Pickup Experience - better pickup location selection to improve pickup experience - App performance enhancements - app launch to booking confirmation - Ola Offline Booking - Feature to book an Ola cab offline without internet using SMS - Ola Bots - an end-to-end services layer on top of existing backend to build bots on any 3rd party platform such as Facebook messenger, Whatsapp, slack or Twitter

Software Development Engineer - Android

2015 - 2015

As a Android developer I developed multiple features and flows in Ola's consumer app, some of which are - Realtime cab movement to update customers about realtime location of the driver - Ola cafe food review, complete and partial order placement flow - Emergency contact feature for customers to add emergency contacts and set default alert on/off - in Trip SOS features for customers to alert their friends and family in case of an emergency during the trip

Software Engineer

2014 - 2015

Student Entrepreneurship

2014 - 2014

Innovate Delhi is funded by grants from Stanford University’s SEED institute and IIITD. It is a three-week academy, where participants will learn from professors (from Stanford GSB and IIITD), entrepreneurs, and industry experts about design thinking, marketing and branding, competitive strategy, venture design and leadership. Each week, participants will complete a project with three of their peers that will help them learn how to identify market opportunities, iterate on product ideas, and effectively start and grow their own companies.