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Randall Lloyd

Advisor at Investor Fund

Salt Lake City, Utah

Overview 

Randall Lloyd is the Founder and Managing Partner at Grix VC in Salt Lake City, Utah, specializing in pre-seed investments in enterprise/B2B sectors. With a background that includes leadership roles at Salesforce and Google, Randall has a proven track record in digital media, sales management, and venture capital, with a focus on strategic partnerships and online advertising. Highlights of Randall's career include founding Grix VC and leading successful acquisitions at Brighter Option, which was later acquired by Buddy Media/Salesforce, showcasing his expertise in building and scaling businesses in the digital marketing and advertising space.

Work Experience 

  • Founder and Managing Partner

    2021 - Current

    Working with incredible entrepreneurs to build world-class enterprise software businesses from 'Day Zero'.

Grix Venture Capital is a venture capital firm partnering with entrepreneurs that form enterprise software companies.

  • Advisor

    2022

    Advisor to a leading global angel fund.

  • General Partner

    2017 - 2021

    Peterson Ventures is a seed-stage venture capital fund founded by Mr. Joel Peterson - longtime investor, operator, author and professor at Stanford Graduate School of Business. The fund seeks to back exceptional entrepreneurs in the areas of eCommerce and B2B software, as well as associated derivatives of those models. Notable investments include Allbirds, Ethos Insurance, Bonobos, Lucid Software, Hirevue, etc. The highlight of my job is working with incredible founder/CEO's. Current board assignments (member/observer) and lead deal roles include: Airin (pre-seed; seed led by Resolute Ventures) Backbone (seed; Series A led by Foundry Group/Signal Peak Ventures) Blue Matador (pre-seed; seed co-led by Peterson/Trilogy Equity) Grain (pre-seed; seed co-led by Peterson/Aspect Ventures. seed II led by Freestyle) Hivewire (pre-seed) HODL (pre-seed) Homelyfe/Aventus (pre-seed; seed led by Notion Capital) Loop Returns (seed; Series A led by FirstMark Capital w Lerer Hippeau and Ridge Ventures) Run the World (family office seed investment; seed led by A16Z, A led by Founders Fund) SimpleCitizen (pre-seed; seed led by Pelion Venture Partners, exit to large int'l law firm) Spiff (seed, Series A led by Norwest) Taft (Series A w/ Fifth Wall) Tava Health (seed) Wooly (pre-seed) Workstream (seed; Series A led by Founders Fund)

  • GTM - Americas, Advertising

    2015 - 2017

    Came to Salesforce via acquisition of Buddy Media in 2012. In post-acquisition role, led sales/GTM team responsible for selling all advertising technology software products for the Salesforce Marketing Cloud in the Americas (US, Canada, LatAm) region. >125% of plan >150% of plan (8-digit ACV bookings) Grew revenue for ads LOB ~7x post-acquisition

  • Sr. Director, Advertising

    2012 - 2015

    ~200% of plan as IC; 125-150% of plan as manager

  • Founding Team Member, GM Americas (Brighter Option, later acquired by Buddy Media/Salesforce)

    2011 - 2012

    $0-$3m ARR in <12 months when launching Brighter Option. Acquired by Buddy Media Feb 2012. Buddy Media acquired by Salesforce August 2012.

Salesforce is a cloud-based software company that provides customer relationship management software and applications.

Raised $65,375,124.00 from Starboard Value.

  • GM Americas, Founding Team (sold to Buddy Media/Salesforce in 2012)

    2011 - 2012

    B2B SaaS/AdTech platform - sold to Buddy Media/Salesforce in 2012.

  • SVP Global Sales

    2010 - 2011

    Social gaming/digital media startup raised $150m+ from investors including SoftBank, Sequoia Capital, Lightspeed Venture Partners, First Round Capital, etc. Recruited in post-Series C to manage international expansion and subsequently promoted to run global sales. Consistently hit/surpassed top-line revenue quotas (took global ARR from ~$15m to $30m y/o/y). Oversaw enterprise reps in US, inside sales in US and regional leads in APAC (Singapore) and EMEA (London).

  • Vice President, Ad Network

    2009 - 2010

    International + remnant/non Tier I (brand) inventory.

  • Senior Director, International

    2009 - 2009

    International monetization/expansion. Regional channel partners + direct hires in key markets in EMEA/APAC.

RockYou is an interactive media company that owns and partners with dozens of game titles across web and mobile.

Raised $187,725,336.00 from Armentum Partners.

  • Business Associate (MBA Intern), Advertising Monetization Strategy

    2008 - 2008

    Primary focus was YouTube monetization strategy; helped develop significant annual advertising programs for major F500 brands.

Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.

Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.

  • Manager, Strategic Sales, eBay Motors

    2005 - 2007

    Managed various CS, direct sales, and channel sales/training programs. Helped pilot $10m+ new LOB for automative advertising. Top individual performer in CS as well as sales. Team player! Two-time eBay Turkey Bowl and co-ed softball champs! Great teammates. Had a blast...

EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.

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