Rebecca Li
Principal at Costanoa Ventures
Rebecca Li
Principal at Costanoa Ventures
San Francisco, California
Overview
Work Experience
Principal
2024 - Current
Early-Stage VC in Enterprise AI; helping founders find founder-market fit
Investor
2021 - 2023
- Write checks to early-stage (angel, pre-seed, seed) Enterprise AI/ML - Advisors to portfolio companies on product, go-to-market, and pricing strategies
Director of Strategy
2022 - 2023
- Lead company's product and go-to-market strategy, including long-term portfolio direction, investment allocation, sales motion, packaging & pricing, and open source strategy - Define and strategize main product initiatives: the Continuous Learning Machine, Composable ML, Foundation Models workflow support, etc. - Define company's ecosystem, partnership, and integration strategy - Lead competitive intelligence, build vs. buy, win/loss analysis, and other GTM insights - Lead core Product Marketing effort: product messaging, buyer journey, persona messaging, use cases
Senior Staff Product Manager
2022 - 2022
- Lead product go-to-market strategies at Databricks: portfolio strategy, packaging & pricing, sales motion, Open source vs. commercialization, etc. - Heavily involved in partnership strategy, competitive intel, new product initiation, portfolio strategy & capital allocation - Product Manager of the Compute Management and Billing & Usage Engineering teams
Staff Product Manager
2019 - 2022
Staff Product Manager
2018 - 2019
Director of SaaS Product Strategy, Digital Applications
2017 - 2018
- Lead GE Digital’s product portfolio strategy & go-to-market effort for all IoT applications
Director of Product Management & Pricing, APM Solution Suite
2016 - 2017
Senior Consultant, Corporate Audit Staff
2014 - 2016
- GE's leadership program for cross-business, cross-functional internal consulting projects
Financial Management Leadership Program
2012 - 2014
- GE's leadership program for financial audit & consulting
Investment Banking Intern
2011 - 2011
Investment Banking Intern
2009 - 2009
Investment Intern
2008 - 2008
Latest Articles
Turning Creativity and Passion into a Career as a Product Designer
Talks about Enterprise Design, Product Design and Enterprise Software