RB

Renato Badaro Guerra

Head of People & Culture at Rock Content

Belo Horizonte, Minas Gerais

Overview

Work Experience

  • CFO and Head of People & Culture

    2023 - Current

  • Chief Financial Officer

    2020

  • Board Member

    2021

  • Vice President Corporate Strategy

    2019 - 2020

  • Limited Partner

    2021

  • Mentor

    2021

    Mentoring internet startup entrepreneurs in commercial ventures and go to market evolution.

  • M&A and Business Development Manager

    2014 - 2017

    Responsible for structuring the M&A business unit of FIR Capital, leading several debt , fundraising, sales and acquisitions transactions, focused on middle market companies, in various sectors.

  • M&A Advisor

    2012 - 2014

    IGC Partners is the top M&A boutique in Latin America. Responsible for conducting several mergers and acquisitions processes involving middle market companies and entrepreneurs, large national and international business groups and private equity funds.

  • Advisor

    2011 - 2012

    Advisor for the Youth Council of the Commercial and Business Association of Minas Gerais. Founded in 1901, for over a century the association exists in the quest for development with social justice. The mission of the organization is to meet with ethics and competence the needs of businesses and entrepreneurs through the institutional representation and the provision of services.

  • Business Development Analyst

    2011 - 2012

    Responsible for gathering and compiling market and competitor data to define market size, market share, opportunities and threats, across online video market (including online video advertising). Support the assessment of new market or product opportunities through delivery of relevant and timely market intelligence. Implementation of customer development methodologies for new products and exploration of new markets. Working closely with different areas of the company to develop business plans for new product and business lines, with a strong foundation of market research and financial projections.

  • Market Intelligence Analyst

    2010 - 2010

    Responsible for gathering and compiling market and competitor data to define market size, market share, opportunities and threats, across online video market (including online video advertising). Present regular market intelligence reports to key stakeholders in the business. Support the assessment of new market or product opportunities through delivery of relevant and timely market intelligence. Implementation of market intelligence methodologies and a system of online competitive intelligence accessed throughout the company's strategic base.

  • Financial Intern

    2009 - 2010

    Prepared flash reports to investors (venture capitalists), market analysis focused on finances, balance sheets and accounting practices. Working alongside with the CFO to define best and strategical financial related practices for the company.

  • Mentor

    2012 - 2012

    Startup Farm - Belo Horizonte Edition (2012)

Relevant Websites