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Rich Gersten

Managing Partner at True Beauty Ventures

Palm Beach Gardens, Florida

Overview 

Rich Gersten is the Co-Founder of True Beauty Ventures and serves as a Beauty Industry Advisor at North Castle Partners, with a focus on private equity investments in the beauty sector. He has successfully invested in and advised companies like The 7 Virtues Beauty, Moon Juice, Feals, and Kinship, showcasing expertise in strategic planning and financial modeling within the beauty industry. Gersten's career highlights include his role in co-founding True Beauty Ventures and his successful investments in companies such as Moon Juice, Feals, and Kinship, demonstrating his strong track record in identifying and supporting promising beauty industry ventures.

Work Experience 

  • Co-Founder and Managing Partner

    2020 - Current

    True Beauty Ventures was founded on the premise that in beauty, experience and expertise matter. True Beauty provides dedicated focus to finding, partnering with, and scaling emerging and early growth stage brands exclusively in beauty, personal care, and wellness. True Beauty Ventures is focused on making $1-5M investments in emerging growth brands doing at least $2M in revenues.

True Beauty Ventures is an investment firm that invests in beauty and wellness startups.

  • Board Member

    2023

Vacation manufactures sunscreen products that are intended to protect the skin.

Raised $6,000,000.00 from Boulder Food Group ('BFG'), True Beauty Ventures and Silas Capital.

  • Board Observer

    2023

  • Board Member

    2023

evolvetogether is an e-commerce company that offers sustainable beauty products.

  • Board Member

    2022

  • Board Observer

    2022

Moon Juice bridges the gap between alchemy and biology for health benefits.

Raised $7,000,000.00 from True Beauty Ventures.

  • Board Member

    2021

The destination for natural Korean beauty, curated by industry experts

  • Investor

    2021

Crown Affair is a haircare brand that helps individuals develop a healthy hair care routine.

Raised $19,399,995.00 from True Beauty Ventures.

  • Board Observer

    2021

  • Board Observer

    2021

Feals is a modern wellness brand inspiring happier, healthier lives with premium cannabis-based health supplements.

Raised $12,500,000.00 from Recharge Capital, Montage Ventures, True Beauty Ventures and Willow Growth Partners.

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