Rich LeFurgy

Director

2023 - Current

One Creation is the data enrichment platform that gathers zero party data through customizable consumer experiences. Our data enrichment solution enables personalized customer experiences without the need for third party data while boosting marketing ROI across your marTech stack. Foster trust, drive sales, and accelerate your customer engagement with progressive consent-driven marketing.

Founding Chairman

1996

Acted as operational CEO for first 5 years, developing growth strategies, evangelizing the industry and managing initiative programs such as the initial banner size guidelines, the IAB/PWC online revenue report and Industry Terms and Conditions (position was not compensated) - Founded organization with 11 industry leaders in 1996. - Elected chairman for five years 1996 - 2001.

Director

2018

General Partner

2004

Archer is a multifaceted advisory services company, assisting early stage online media companies by serving on their board of directors, completing advisory projects and proving early stage investments.

Director, 4A’s Institute of Advanced Advertising Studies

2020 - 2023

The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multi-week program that has been training the best and the brightest young agency talent for over 50 years. The San Francisco program draws from master level guest instructors who share their expertise in strategic development, creative, media (digital and traditional), data marketing and research. Participants develop a campaign using a live client brief, working with a team of fellow agency creatives, strategists and account leads in hopes they “win” the pitch. For those new to the business, it’s an opportunity to accelerate their careers through new ways of thinking and the ability to work virtually in a team environment. The primary job of the Director is to mentor, advise, counsel and serve as the advocate for the student, to program each course with highly accomplished instructors and to work with one great brand each year to identify and help solve a marketing problem they haven't quite yet cracked.

Board Member

2016 - 2021

Director

2008 - 2018

Director

2005 - 2011

Director

2005 - 2010

Director

2005 - 2007

Successfully sold to Yahoo! October 2007