Richard Cummins

Snr Product Marketing Manager; Monetisation

2022 - Current

Angel Investor

2022

Investing intellectual, social and financial capital in Seed to Series A startups around the world.

Trustee Board Member

2021 - 2023

Behind Every Kick uses the power of sport to develop young people.

Snr Advertising Solutions Architect

2021 - 2022

Cultivating relationships with Google’s most strategic advertisers, agencies and partners, while also working cross-functionally, partnering closely with Sales, Go-To-Market, Product and Engineering teams to develop better services, tools and improve Google's products based on the evolving needs of users.

Advertising Solutions Consultant

2017 - 2021

I lead and execute projects supporting clients who use the Google Marketing Platform and sibling product areas, including Display and Video 360(Display, Video, & Audio), Campaign Manager, Studio and YouTube. Working closely with our commercial teams to Identify, develop, and optimize new business opportunities and develop client relationships by leveraging Google products and technologies(Google Cloud Platform). Building lasting relationships with clients to satisfy their needs. Performing implementation reviews and being an advocate for new product features, and providing partner feedback to internal cross-functional teams including Product Management and Engineering.

Community Lead, Google for Startups UK

2016 - 2017

Building a community of Entrepreneurs, and Angel Investors at Google Campus London

Google & YouTube Ads Product Specialist

2015 - 2017

Product consultant educating clients and agencies on product solutions and driving product adoption of Google Marketing suite of products across Display, Search, and Video. Advising on advertising success metrics, and industry trends (Brand and Direct Response marketing, data and technology solutions)

Advertising Operations Manager

2011 - 2015

Worked as an Advertising Operations Manager at Base79 London office. As part of the on-going international expansion, I was responsible for supporting the sales and business development teams based in Berlin, Los Angeles, Madrid, Paris & Sydney. Identifying sponsorship opportunities, and working with a variety of teams ranging from Production, Operations, and Social Marketing to plan, execute and deliver. Additional responsibilities included management and delivery of all advertising campaigns across a multitude of delivery platforms. Base79 is The International Network for Creators, Content Owners & Brands, and YouTube’s largest partner outside of North America. With over 800 premium content partners, including BBC Worldwide, Thompson Reuters Media, IMG Media, Ministry of Sound, Guinness World Records and a growing base of YouTube content Creators Certifications - Youtube Certified in Audience development - Google AdWords certified (Fundamentals & Advanced Display)

International Campaign Manager

2010 - 2011

Working in an International Campaign Manager role across EMEA and Latam. I was responsible for the technical implementation and delivery of campaigns across these international markets. I regularly managed display, video, and custom sponsorship campaigns across the Discovery Network portfolio of sites, which includes Yourdiscovery.com, DMAX, and TLC multi language sites. - Doubleclick DART for Publishers (DFP) - Doubleclick DART Sales Manager (DSM) - Freewheel video Ad serving - Brightcove console - Omniture Analytics - Content Management Tools

Ad Operations

2008 - 2010

Management of online advertising campaigns on a portfolio of 18 websites including UKTV, and Living TV. Sole responsibility for all online Video inventory. Liaising with IDS Sales teams, Advertisers, Agencies, Finance/Billing teams and internal stakeholders - DART Enterprise - Maven/Brightcove - Lightning Cast - Audience Science - Sage - Salesforce

Advertising Specialist

2007 - 2008

Managing digital advertising campaigns through an ad server (OAS) to ensure campaigns are set up, scheduled and delivered on time. I am involved in supporting the sales team during the whole lifecycle of advertising campaigns. Regular contact is made with clients/agencies on the performance of the campaigns. Analysing reports to optimise campaigns and provide top-level reports on a daily basis. Provide the trafficking services for tech clients such as Faceparty.com, FT.com, Citywire.co.uk, & BA.com. I am responsible for the end of month billing of all traffic media services within the company. - Open AdStream Ad server (OAS) - CRM Tools