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38 and Five
Talks about Shahrgava week, family relationships and pandemic impact
RS
Riddhi Shah
Growth Consultant at ScribbleVet
San Francisco, California
Overview
Riddhi Shah is a seasoned Marketing Executive and Startup GTM Leader based in San Francisco, California, with a strong track record in outbound marketing, demand generation, and growth marketing strategies. Noteworthy career highlights include serving as Head of GTM at Dashworks and Head of Marketing at Primer, where she demonstrated expertise in B2B marketing, product marketing, and customer acquisition.
Work Experience
Growth Consultant
2024 - Current
ScribbleVet is the AI veterinary scribe that turns the hours veterinarians spend on medical records every week into just minutes.
GTM Consultant
2024
Orca provides a fast and cost-effective way to update and iterate on AI models. With its “actionable observability” technology, you can easily see what your model is thinking and change inputs instantly for more accurate results.
Executive Member
2024
Pavilion is a private membership for high-growth leaders to achieve their professional potential.
Raised $25,000,000.00 from Elephant.
Marketing Advisor
2024
Member
2023
CMO Alliance is a global community where Chief Marketing Officers innovators, advocates, and enthusiasts dedicated to disrupting.
Limited Partner
2022
MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.
Head of GTM
2023 - 2024
- Responsible for all new customer ARR. - Led positioning, packaging, pricing, and customer research to launch and grow Dash AI, Dashworks' AI knowledge assistant. - Grew traffic 5x, increased customer acquisition by 4x, and doubled revenue through organic and paid growth, including content, SEO, organic social, case studies, PR, outbound, and SEM. - Focused on full-funnel optimization across TOFU, sales-enablement, onboarding, and pricing. Revamped and expanded website. - Hired and managed AE. - Advised founders on product development, business strategy, financials, fundraising, and more.
Head Of Marketing
2022 - 2023
- Led 3-person enterprise marketing team at Series A martech startup selling to enterprise marketers. - Led website and brand redesign, including honing in on positioning, packaging, and messaging. Revamped sales enablement materials leading to improvements in conversion. - Managed 6-figure paid social budget, and ran experiments across audience targeting and video creative to improve CTR and lead generation. - Increased top-of-funnel through organic content and social.
Primer is a business to business marketing company offering marketing solutions.
Raised $12,000,000.00 from Slack Fund, Salesforce Ventures, Craft Ventures and Spacecadet Ventures.
Growth and marketing consultant
2021 - 2022
Fractional CMO services for early and growth-stage startups
Self Employed is a contracting company that provides independent contracting services.
Marketing Consultant
2021 - 2022
Sales enablement and messaging strategy
Seesaw is a digital learning platform providing an easy-to-use creative tool to help students have engaging learning experiences.
Raised $188,000,000.00 from Providence Equity Partners.