Rob Dyrdek
Founder of Dyrdek Machine
Rob Dyrdek
Founder of Dyrdek Machine
Beverly Hills, California
Overview
Work Experience
Founder & CEO
2016 - Current
The Dyrdek Machine is a one of a kind venture studio that is passionate about building brands. We design businesses with a systematic approach that connects foundational principles we believe all profitable and sustainable brands possess. Our primary focus is building, investing, and advising ventures in media and consumer products. The DYRDEK MACHINE portfolio includes: OUTSTANDING FOODS, plant based innovated food products LUSSO CLOUD, Comfort foot wear for anytime, anywhere MINDRIGHT, Nootropic Super Foods JOLIE, Beauty Starts With Clean Water DEON LIBRA , An Adaptogenic Beauty Brand THRILL ONE , Sports & Entertainment Next-Generation Content Company
Co-Founder & Co-President
2013
SuperJacket Productions is an end to end, all media production company formed by Rob Dyrdek and Shane Nickerson in 2013. Building upon the continued success of shows like Rob and Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness. SuperJacket’s full service capabilities include talent curation, concept development, full service production, and all post work through its holding companies Purple Shark Production, Conduit Post, and Crown Media.
On Air Talent & Executive Producer
2006
Ridiculousness 2011-Present Amazingness 2017-2018 Rob Dyrdek's Fantasy Factory 2009-2015 Rob and Big 2006-2008
Co-Founder and Advisor
2016 - 2023
Some whiskeys focus on their history. At Black Feather we focus on our whiskey. America was a thing that wasn’t supposed to happen, really. We had to build fast and we had to build good, and never had the luxury of looking over our shoulders. That’s why we made our whiskey the way we did. Sure, we use all the distillation processes of classic whiskeys, but we set out to make a whiskey that’s about right now. A whiskey that’s simple, pure, always straight up. A whiskey that’s not about where it’s from, but where it’s going.
Co-Founder and Manager
2017 - 2021
CCCXXXIII is redefining the concept of luxury. We want to take you back to a time where the very definition of luxury was based on the quality and craftsmanship of every product. We have traveled worldwide to find the finest materials and have sought out the most respected sources. Working with top artisans to handcraft each piece, we have created every individual product to exceed even the highest of standards. Each limited-edition item has been designed as a form of functional art. We believe true luxury should not just be a lifestyle, but a genuine experience.
Founder & Chairman
2010 - 2019
Founded by pro skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. Since then, SLS has evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. As the premier competitive series in skateboarding, the SLS Nike SB World Tour elevates street skateboarding and showcases an international roster of skating’s elite pros as they compete in an easy to follow, instant scoring format.
Co-Founder and Board Member
2016 - 2019
Momentous is a nutritional supplement company dedicated to engineering perfect performance products. Our vision is to redefine the supplement category by making premium products ridiculously easy to understand and purchase. Grounded in experience, driven by science, and consumed by transparency, Momentous designed in exclusive collaboration with the Boston Celtics and San Francisco 49ers.
Co-Founder and Board Member
2017 - 2019
ULTRACAST is the premier platform for the live 360 and VR content. ULTRACAST takes fans beyond the live experience as it collaborates with rightsholders to provide them with the ultimate solution to monetize their 360-degree and virtual reality rights. A seamless solution, ULTRACAST sets up a unique broadcast that streams to millions of users mobile phones worldwide, letting them feel like they are at the venue themselves .
Board Of Directors
2017 - 2019
A highly innovative product creation and business growth partner to the food, beverage, nutrition, wellness and social impact communities. The Chemistry team consists of encapsulation scientists, product designers, market strategists and project deployment specialists. Together, we pioneer disruptive products made from sustainable materials that are built to reach, serve and inspire far greater numbers of people than previously possible – and with far greater benefit.
Board of Directors
2016 - 2018
Simply put in how much money you want to spend and in about 10 seconds our software analyzes a quarter million hotels and 5 million flights to show you where your money can take you.