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Rob Trice

Founder of Trice Ventures

Menlo Park, California

Overview 

Rob Trice is a Founding Partner of Better Food Ventures and The Mixing Bowl in Menlo Park, California, with a strong background in venture capital, start-ups, and strategic partnerships. Highlights of his career include founding multiple successful ventures and investing in a variety of companies in sectors such as Food and Beverage, AgTech, and Media/Content. Rob Trice's career achievements include founding Better Food Ventures and The Mixing Bowl, as well as investing in companies like Argyle Data and Chartboost, showcasing his expertise in venture capital and strategic business development.

Work Experience 

  • Founding Partner

    2013 - Current

    Better Food Ventures invests in companies harnessing information technology to make a positive impact now in the food and agriculture sector

Better Food Ventures invests in technology innovators making a positive impact now in food and agriculture.

  • Founder

    2013

    The Mixing Bowl is a forum for thought leadership and exchange to create innovative and scaleable food and agriculture businesses through the application of information technology.

The Mixing Bowl strives to harness and support IT innovation for the food and agriculture industries

  • Co-founder

    2011

    The Corporate Innovators Huddle is a non-profit forum for innovators at large companies to exchange views on best practices.

  • Founder & CEO Tricicles

    2019

    Tricicles are frozen fruit bars made from fresh, local organic berries and honey from farms around Pescadero, California.

  • Venture Partner

    2012 - 2014

    Swisscom Ventures is the VC arm of Switzerland's largest telecom provider. It seeks to acquire minority stakes in companies that operate in promising markets for information, communication and entertainment technologies. We invest in innovative areas that are strategic for Swisscom, in terms of revenue increase (e.g. new broadband services), quality improvements and cost reductions (e.g. network optimisation tools). As a value-creating investor, Swisscom is able to provide companies with the technical know-how and strategic experience of an established telecommunications provider.

  • Sr. Managing Director

    2008 - 2012

    Headquartered in Palo Alto, California, SK Telecom Ventures is a dedicated venture capital fund with US $100m under management that looks to make financial returns on investments through funding internet, mobile, and digital media companies that can leverage the fund's sole limited partner, SK Telecom. SK Telecom has a proven reputation for delivering innovative media, mobile, and internet services in the cutting-edge market of South Korea.

SK Telecom Ventures is the investment arm of SK Telecom. SK telecom ventures is structured to maximize return on investment by focusing on

  • General Partner

    2004 - 2008

  • Principal

    2000 - 2004

  • Vice President

    2005 - 2007

BlueRun Ventures is a venture capital firm focused on opportunities across mobile software, services, and financial technology.

  • Senior Manager

    1996 - 2000

Audience Network is an American pay television channel that was owned by AT&T.

  • Director

    1990 - 1996

    CSIS is a bipartisan policy institute headquartered in Washington, D.C. Since 1962, CSIS staff and large network of affiliated scholars conduct research and analysis and develop policy initiatives that look to the future and anticipate change.

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