RJ

Rodrigo J Prudencio

Managing Partner at Propeller

Seattle, Washington

Overview

Work Experience

  • Managing Partner

    2023 - Current

  • Climate Pledge Fund, Amazon Corporate Development

    2020 - 2023

    Co-founder of Amazon's $2Bn corporate fund (its largest ever) aimed at investing in high potential companies that can help Amazon go faster towards meeting its Climate Pledge goal of operating as a net-zero carbon company by 2040. Responsible for investments in Forum Mobility, Turntide, Pachama, Zeroavia, BETA, Ion Energy, Resilient Power Systems, and Moxion Energy.

  • The Alexa Fund, Amazon Corporate Development

    2016 - 2020

    As an investment and program lead for the Alexa Fund, I was responsible for the strategy, execution, and results of the annual Alexa Accelerator, Next Stage program, and the Alexa Fund's Global Investment initiative. Initiated CorpDev's first DEI measurement and outreach efforts which later led to an alliance with AllRaise. Managed over 40 transactions including Pulse Labs, Sensible Object (acq: Niantic), Twine (acq: FreeConferenceCall), Comet Labs, Novel Effect, Aspinity, Conservation Labs, Roby, Voiceitt, Bluetag, Anycart (acq: Weee!), Ejenta, Spiral Technologies, Symbl.ai, Blerp, BlueFever, Kardome, tado, Endel, Doppio Games (acq: Fortis Games), and Sweepr.

  • Director, Investments and New Business

    2015 - 2016

    I led the U.S.-based venture capital strategy for GS Shop, a Seoul, Korea based multi-billion dollar consumer products channel with presence in home (TV) shopping, e-commerce and mobile. With 7 JVs around the world, GS Shop acts as a global channel for a variety of consumer products. The GS Shop portfolio includes U.S.-based companies such as Pixlee, ODK and Rooy. I served on the Board of Directors of On Demand Korea (ODK), a Video on Demand (VOD) platform providing high-quality streaming content from Korea to audiences in the U.S., China and other markets. I supported workshops held for global executives attending our San Francisco workshops to deepen their expertise on agile development techniques, product development, human-centered design, and minimal viable product development. And I served as an early advisor to GS Energy's executive office as they scoped a corporate venture capital fund focused on energy innovation (now called GS Beyond).

  • Founding CEO, Board Member

    2013 - 2015

    Developed the first transportation network to focus on families and the safe transportation needs of kids. Conducted initial market research, broad range of user interviews, use-cases and market sizing. Identified co-founder with transportation marketplace expertise, ran successful MVP experience to nail product-market fit. Designed and implemented best-in-class driver screening and background check system and secured first-in-class insurance to cover unaccompanied minors. Raised seed funding and built initial market presence for Bay Area roll-out.

  • CEO

    2012 - 2013

    I was the CEO of Hara Software from November 2012 until its acquisition by Verisae, Inc. in October 2013. Took over a team of 35 employees, a high burn-rate and less than 6 months of cash runway. I managed headcount, focused on recurring high-margin customer renewals, collected delinquent receivables and maintained a strong brand in marketplace. Moved quickly to pursue acquisition by complimentary market participants and closed transaction within 6 months of seeking a buyer. All the employees were offered work and investors saw a return on their initial capital.

  • Board Observer

    2009 - 2012

  • Board of Directors

    2012 - 2012

    Served as a Director of the corporation since 2012. Helped company with recruiting of key executives and some early business development functions including launching two key partner relationships. Served on the Compensation Committee.

  • Board Observer

    2007 - 2012

  • Board of Directors

    2006 - 2012

    Served as a Director of the corporation since 2006. Served on several board committees including Audit (Chair) and Compensation.

  • Partner

    2006 - 2012

    Responsible for leading investments for Nth Power's fourth fund with a primary focus on energy IT related deals. Led investments or oversee fund holding in following: * Synapsense, Inc.: Leading provider of energy efficiency solutions in the data center deployed over wireless networks. * Terrapass: Provider of carbon offsets for consumers and businesses * Thetus Corporation: Software company developing advanced semantic modeling for knowledge management of complex problems * Topanga Technologies: Developer of the most efficient high brightness illumination engines * Hara Software: Leading provider of enterprise energy management software * FirstFuel Software: Developer of advanced software capable of modeling energy use in commercial buildings with a non-intrusive data driven approach Continued responsibilities on investor relations.

  • Principal

    2002 - 2006

    Led firms investor relations responsibilities, including the raising of Nth Power IIA ($56MM) and Nth Power IV ($170MM), successfully broadening the investor base to include institutional investors from a wide geographic spread. Responsible for leading all investor reporting and working with CFO to manage fund budgeting and legal documents. Served as an observer on the board of Imara Corporation, a developer of Lithion-Ion batteris using a unique cathode material handing and deposition method.

  • Associate

    2000 - 2002

    Led business development activities for Nth Power Fund I & II, with a focus on connecting the strategic interests of Nth Power's corporate investors to Nth Power's deal flow and portfolio companies. Supported diligence on more than a dozen Nth Power investments during this time.

  • Board of Directors

    2009 - 2011

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