Roger Benson
Head of Sales - Email at Sinch
United States
Overview
Work Experience
SVP, Head of Sales - Email
2023 - Current
The Customer Communications Cloud Integrate messaging, voice, or email capabilities into your tech stack and maximize opportunities across the customer journey — with unmatched scalability, deliverability, and cost-effectiveness.
Advisor
2022
Sometimes all you need is 60 seconds. The quickest way to meet with anyone. Host a live Q&A with thousands of fans, run an efficient town hall with your direct reports, or ask your coworker a quick question.
Limited Partner
2021
The California Innovation Fund powers a cycle of education, innovation, and entrepreneurship to make VC more equitable and create impactful positive change.
VP, Sales
2022 - 2023
The Apple Device Management and Security Platform -Responsible for all North American Enterprise and Commercial Sales teams --Headcount: 3 Directors, 9 Managers, 6 Enterprise AEs, 50 Commercial AEs, 20 SDRs --ACV: $15,000, Largest Deal: Alliant $160,000 ARR, $320,000 TCV --Monthly ARR Impact: +$2m -Partnered with executive team to refine GTM strategy and optimize team personnel, business systems and processes in order to scale the business to $100m+ -Hired, trained and developed a team of Front and Second-line Sales Leaders, AEs and BDRs -Worked cross-functionally with Heads of Partnerships, Customer Success and Revenue Operations to develop, implement and ensure adoption of GTM systems including accurate reporting, forecasting, territory creation and lead assignments --Metrics Impacted: outbound activity, pipeline creation, time to close, average deal size, annual recurring revenue
Kandji is an Apple device management platform that enables secure and productive use of Mac, iPad, iOS, and tvOS devices.
Raised $288,375,000.00 from General Catalyst.
VP, Growth & Mid Market
2021 - 2022
1-click checkout without passwords - anywhere. -Tasked with moving an existing team upmarket through strategic hiring and intensive sales development in order to target mid-cap and lower-enterprise accounts <$100m -Worked cross-functionally with sales ops and strategy teams to develop ideal customer profiles and deploy regional territories to maximize coverage -Increased average size of merchants closed won from <$100k annual online GMV to more than $25m -Consistently executed new business on a monthly basis providing ground cover while our upper-enterprise and strategic sales cycles progressed -Successfully onboarded more than 200 net new Growth-sized merchants adding more than $500m in committed GMV to Fast -Singularly recognized amongst my peers with an “above and beyond” award for performance beyond the scope of my assigned role and responsibilities
VP, SME
2020 - 2021
-Hired to build and scale a high-velocity outbound sales team to target small and medium sized business operating at <$1m annual online GMV -Aggressively expanded headcount from 4 to 16 AEs while accelerating per rep productivity and overall team output -Successfully onboarded and activated more than 1000 new SME merchants with Fast Checkout in just 4 months
Fast provides an online login and checkout solutions designed to provide users with a secure shopping experience.
Raised $142,000,000.00 from Stripe, Index Ventures, Susa Ventures, Jaren Glover, Sugar Capital and Addition.
Division VP, Mid Market & Emerging Enterprise
2018 - 2020
Yelp connects people with great local businesses. -Responsible for leading Mid-Market & Emerging Enterprise Sales @ Yelp: serving primarily regional and small national businesses across multiple verticals - a highly performant team including an RVP, 3 RDs, 12 Managers and 150+ ICs in sales and account management across the country -Successfully accelerated growth on historically slow-moving $11m annual revenue line in 2017 – scaled aggressively to exit 2019 at $79m ARR -Delivered consistent growth Q/Q every quarter for more than 2 years -More than doubled AOV from $24k to $50k by redesigning account assignment/distribution strategies using a combination of 3rd party data and internal AI/ML models to identify top opportunities -Improved retention, reduced setup errors, and increased budget fulfillment by co-authoring an aligned sales/customer success framework to streamline the customer journey and highlighting opportunities for campaign optimization -Deployed a functioning demand-gen engine in partnership with marketing projected to account for 20% of total MM revenue in its first year of operation -Worked closely with internal, cross-functional leadership at all levels including engineering, product, operations, as well as learning and development
Regional VP, National
2017 - 2018
-Responsible for Enterprise & Mid-Market sales in the Eastern US region -Oversaw all acquisition sales and account expansion with a dotted line to regional customer success and revenue operations -Owned a direct reporting relationship with the senior-most AEs in the region including the top earning sales rep in the company ($1m+ gross commissions in FY'17 -- notable clients include Staples, Subway and Target) -Drove consistent growth in-region including consecutive quarters as the top-performing region in the org (1Q18->2Q18)
Director, SMB Sales
2014 - 2017
-Responsible for an organization of 12 local sales teams with a headcount of 120+ -Developed a daily repeatable management playbook deployed org-wide -Goaled at $30m+ in annual booked revenue -FY2016: achieved 127% of assigned quota -FY2015: achieved 105% of assigned quota -FY2014: achieved 107% of assigned quota -Presidents Club Attendee 2015, 2016, 2017 -Highly sought after for mentoring and career development coaching
Senior Manager, Sales
2011 - 2013
-Responsible for leading a team of 12 local AEs carrying a monthly quota of ~$300k in booked revenue -Closely managed sales activities to acquire new accounts and exceed targets -Barged 4+ hours of sales calls daily to assist in capturing revenue opportunities -Charged with recruiting, hiring and training all acquisition sellers in NY -FY2013: achieved 117% of assigned quota -FY2012: achieved 116% of assigned quota -Presidents Club Qualifier 2012, 2013
Account Executive, Local Sales
2010 - 2011
-An entry-level, high-output, cold call sales job focused on hyper-local SMB -Tasked to aggressively grow customer base and increase penetration into high-value market segments by exceeding monthly $20k quota targets -Worked across all verticals and in several key local regions (East Harlem, Williamsburg and Jersey City) -Presidents Club Qualifier 2011
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
Raised $56,000,000.00 from Elevation Partners.
Valuations/Operations Analyst
2007 - 2008