Roland Ligtenberg

Co-Founder, SVP Growth & Innovation

2018 - Current

Housecall Pro provides the mobile operating system for home service professionals to run their business, while also connecting them to an ecosystem of partners all with the mission of unlocking their potential and helping them go from good to great. Our community of Superpros are empowered with technology to provide a better customer experience. We are rethinking how a $1T industry should work in a mobile-centric world.

Co-Founder, VP Growth & Business Development

2013 - 2018

Managing Partner

2009 - 2016

Light Mountain Partners is a global innovation company that designs, develops, invests, and offers strategic consulting to startups, large enterprises, and governments. • Founded a consulting & investment firm to help build technology platforms in order to optimize and encourage expansion of partnered companies • Developed new business models, agile product roadmap & development, online marketing strategies, branding, technology support, and web design • Contracted large corporations to sole-proprietorships, including Nissan, Dentsu, Domani Architecture, International Futures Group, The Econ Tutor, Pacific Ventures, and Pacific Technology Partners • Joined advisory board and counselled location based software company Locurious • Conducted due diligence on companies for potential private equity investment for Pacific Technology Partners

Advisor

2013 - 2014

Ice House is a mobile software development agency that is based in Silicon Valley, Singapore, San Diego, and the Jakarta. They have created mobile applications (iOS, Android, Windows) and back-ends (Ruby, Rails) frameworks & CMS' for clients ranging from the largest movie feature production studios Paramount, to Fortune 500 wireless giant Qualcomm. • Strategically advise Ice House through business development, client list expansion, mobile product management, and technical & social marketing strategy. • Grew Ice House sales team from nothing to 3 full-time employees, developed and transitioned large agency relationships & channels, while increasing yearly revenue over $600k+ in 2013. • Recruited several top talent California (San Diego, Silicon Valley) engineering leads to help with custom client work and platform development. • Responsible for overall Ice House Platform CMS/TMS/UMS, a combination native iOS/Android libraries & backend APIs to help speed custom mobile app development, architecture and product roadmap & development.

Product & Business Development Manager

2011 - 2013

• Launched Gimbal™, a mobile context awareness SDK for Android and iOS. Gimbal enables content providers and developers to make mobile applications smarter by enabling them to deliver a more personal experience to their end users in real-time, based on their location, interests and situational context. • Created vision, direction and product requirements that allow iOS & Android powered devices to have unique situational awareness and interpretation, comprehensive end-user privacy controls, and end-to-end content & push-notification management system. • Product manager for a team of senior engineers in an Agile development environment and created use cases, prioritized stories, and shipped on biweekly iteration cycles • Identified, cultivated, and closed new business development opportunities while being responsible for over $1m+ in Gimbal sales with leading app developers & companies from inception to graduation from Qualcomm Labs • Launched the first developer program for Qualcomm Labs and Gimbal SDK and grew the network of mobile developers to over 4,000+ through developer evangelism in under a year • Identified, partnered, sponsored and ran over 14 hackathons in 2012 interacting with over 65,000 developers to introduce developers to Gimbal SDK • Participated in speakerships and panels showcasing and teaching leading Qualcomm industry geolocation, geofencing, and context awareness technologies • Created and executed a multi-faceted marketing plan for mobile application Neer, a location aware to-do list based on persistent background geo-fencing app, the predecessor to Gimbal

Executive Director

2009 - 2011

• Identified a rapidly growing market (EDM, conference) and secured funding by pitching key strategic industry investors • Created 13 unique panels ranging from music social media strategies to mobile app technology to law and distribution rights • Coded the SDMTC.com website using HTML, PHP, and CSS on a Wordpress open-source platform • Secured and negotiated sponsorships from companies, including Qualcomm, Sonicbids, Roland, and Soundcloud • Managed coordination of over 250 conference attendees, 100 online viewers, 44 speakers, and 21 electronic artists • Created an online branding & marketing campaign and acquired over 1,050 fans and 3,500,000+ media impressions

Founder

2009 - 2011

• Founded a non-profit initiative in a rapidly growing electronic music market in San Diego designed to promote the growth and acceptance of electronic music events • Designed strategic campaigns to increase fan base and reach through social media and email marketing methods under strict lean startup budget • Developed logo, branding, and website in addition to forming strategic partnerships with leading San Diego event promotion companies (Eventvibe, LED) • Created online marketing campaign yielding over 6,100 supporters in under four months through utilization of online platforms, such as Facebook, Twitter, and email list correspondence • Produced an massive EDM event, NYE Extravaganza 2010, with over 4,000 attendees by partnering with Eventvibe

Branch Manager

2008 - 2008

• Managed the entire Scripps Ranch and Rancho Penasquitos division within San Diego County • Prepared, negotiated, and closed contract deals with homeowners for custom house painting • Recognized as Top Performing Branch Manager in San Diego County averaging over $11,000 in weekly contracts

CEO / Co-Founder

2005 - 2008

• Directed all dive shop operations from business and team management to daily logistics, such as purchasing from manufacturers and retailers, PADI licensing, human resources, client service, and NAFTA importation/exportation • Closed and negotiated hotel contracts, ending up with a near monopoly of all major hotels (5) in San Jose del Cabo region • Created different revenue streams by expanding the scuba business into a variety of additional water sports • Negotiated pricing levels with manufacturers, warehouses, and retailers such as ScubaPro, Cressi, and Ocean Enterprises • Facilitated all the importation and exportation from the USA to Mexico in accordance to NAFTA regulation

Financial Advisor Intern

2002 - 2003

• Worked as an financial advisor intern doing Internet integrated research with LexisNexis, client marketing and acquisition, and other standard business operations • Provided research and data analysis of mutual funds and other investment vehicles

IT & Database Administrator

2001 - 2002

• Provided IT support for the company intranet while creating customized web development solutions for data management • Curated and maintained code database for lithography methodology with versioning support