Roy Rodenstein

Advisory Board Member, Cornell Engineered Living Materials Institute

2023 - Current

Co-founder

2014

MyTwitterManager is a fully-managed service helping startups and SMBs to grow their business via social media. We apply Machine Learning to identify the most relevant users for our clients and engage them on their behalf, as well as regularly posting fresh content to build value for the community. We have dozens of happy clients including Moju (featured on the App Store homepage by Apple), ViralGains (MassChallenge Diamond winner in 2013), as well as TV celebrities, Kickstarters, musicians, e-commerce companies, and great non-profits.

Co-founder

2011

Co-founder and President of SocMetrics, the leading influencer identification and engagement tool for agencies and brands to win more new business, create proposals and marketing campaigns more efficiently, and monitor competitive standing in key segments by engaging industry-specific influencers in social media. Leading agencies like Digitas, Edelman, Shift and Ogilvy have benefited from our unique Topical Influencer capabilities. TrueLens is the first solution for marketers that creates a living, breathing customer record by bringing social insights linked to the CRM database. We help loyalty marketers by enriching their data with interest, intent, influence and brand affinity data that can be leveraged for Segmentation, Retention, Upsell and Acquisition. TrueLens is a division of SocMetrics.

Mentor

2010 - 2014

I'm a Boston-based mentor for Dave McClure's awesome 500 Startups fund.

Advisor

2010 - 2011

I've been a TechStars mentor and advisor, helping recruit and select companies and mentors and provide feedback I hear from the entrepreneurs on what works and what could be improved in the program.

Director of Business Planning

2009 - 2011

AOL acquired Going, the company I co-founded, in June '09. I managed the team, integration, product development including our new iPhone application, and all areas of the business.

Founder and EVP

2006 - 2011

Board of Directors member, head of product development & strategy managing product management, editorial, engineering, online marketing and other areas. Managed team of 15 full-time and 40+ part-time including product managers, developers, designers, editors, client services, online marketing as we grew Going to 1M Unique Visitors and 15M Page Views per month with substantial revenue across national brand campaigns (JetBlue, Virgin, Bacardi, Miller) and event ticket sales.

Advisor & Judge

2010 - 2010

Advisor to companies including JoyTunes, peerTransfer, MeetImpact, NodeRabbit, and judge for awards competition.

Mentor & session presenter

2010 - 2010

Mentor to companies including ThinqTeq, and presenter on Co-founders & Team-building session.

Mentor & panelist at ASTIA

2010 - 2010

Mentor to several program startups and panelist on fundraising.