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Ruchika Julapalli

Product Management at J.Crew

Burlingame, California

Overview 

Ruchika Julapalli is the VP Product at J.Crew & Madewell, with a strong background in e-commerce and retail. She has held influential roles at companies like Everlane, PayPal, and Sku IQ, showcasing expertise in product management and business transformation. Ruchika has excelled in leading digital product strategies at prominent companies and is currently driving product innovation at J.Crew & Madewell. Additionally, she has a proven track record of founding successful SaaS companies and advising on commerce innovation, making her a respected figure in the industry.

Work Experience 

  • VP Digital Experience - Product Management, UX & Technology

    2022 - Current

J.Crew specializes in the fields of retail, specialty apparel, stores, and fashion.

  • Venture Partner

    2021

Interlace Ventures is an early stage fund investing in founders reimagining commerce.

  • Head of Digital Product, Commerce Platform and Customer Experience

    2018 - 2022

  • Director of Digital Product, Retail and Omnichannel

    2018 - 2020

  • Mentor

    2020 - 2021

  • Director of Product Management, merchant growth

    2016 - 2018

  • EIR

    2014 - 2016

The New York Fashion Tech Lab is a community-driven, relationship-building, collaboration, and business development platform.

  • Founder & CEO, SaaS

    2011 - 2016

    Board member SaaS for Omnichannel Retail, Inventory API

  • Growth & Strategy, Product Senior Manager - Consumer Brands

    2006 - 2013

    Clients Included Estee Lauder Co, Kraft, BofA, Amex

Accenture Ventures is a venture capital firm arm of Accenture, delivers innovative solutions with strategic partnerships and investments.

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